Questions

You’re building a Google video campaign with the goal of growing consideration for your brand. What’s the benefit of using video ad sequencing?

 

• It allows you to communicate multiple messages by telling a story through a series of videos.
• It allows you to drive actions on your website by telling a story through a series of videos.
• It allows you to maximise ad engagement by telling a story through a series of videos.
• It allows you to reinforce a message by telling a story through a series of videos.

 

For your Google video campaign, you want to reach people who browsed similar websites to yours.What audience solution should you use?

 

• Affinity audiences
• Infinite taxonomy audiences
• Life events
• Custom audiences

 

You work at a marketing agency and are looking to help your client understand how adding YouTube to their marketing mix will help them achieve their goals.Which three user trends on YouTube are valuable to communicate to your client?

 

• Streaming on TV, audio-only content and shopping
• Streaming on TV, short-form content and shopping
• Cross-device behaviour, short-form content and shopping
• Cross-device behaviour, audio-only content and shopping

 

To measure the full value of your action campaigns, what two conversion types should you capture in your reporting?

 

• Cross-platform and last click
• Cross-platform and view-based
• Mono-platform and view-based
• Mono-platform and last click

 

Your goal is to increase purchase intent for your products. What type of Google video campaign should you use to achieve that goal?

 

• Online sales
• Product and brand consideration
• Brand awareness and reach
• Lead generation