CertificationAnswers

We help you to get prepared and pass your Marketing online Certification exams

EN FR ES DE IT PT RU PL NL TR JA CN KO ID

Questions

You’re working with a customer who wants to invest in a durable first-party data strategy. What should you tell them to do?

by

You’re working with a customer who wants to invest in a durable first-party data strategy. What should you tell them to do?

 

  • Increase investments in third-party data offerings to complement their current first-party datasets.
  • Start capturing device IDs to mitigate any signal loss from third-party cookies.
  • Change landing page strategy and move email sharing forward to get a higher percentage of emails.
  • Offer high discounts in exchange for consumers’ emails to build up a first-party database.

or

  • Increase investments in third-party data offerings to complement their current first-party datasets.
  • Change landing page strategy and move email sharing forwards to get a higher percentage of emails.
  • Start capturing device IDs to mitigate any signal loss from third-party cookies.
  • Offer high discounts in exchange for consumers’ emails to build up a first-party database.

 

Your client is eager to kick off their privacy strategy. What’s one step that your client can take today to get in front of ongoing privacy changes that are likely to affect the way in which data is collected?

by

Your client is eager to kick off their privacy strategy. What’s one step that your client can take today to get in front of ongoing privacy changes that are likely to affect the way in which data is collected?

 

  • Launch a programme that tracks app-to-web behaviour across all OS devices.
  • Activate their data through complex manual systems, such as network-based remarketing.
  • Begin to develop robust third-party inventories with key ad network partners.
  • Mitigate data loss by measuring data accurately through enhanced conversions.

 

When an advertiser adds one of their users to the advertiser’s Customer Match list, what happens to the user data?

by

When an advertiser adds one of their users to the advertiser’s Customer Match list, what happens to the user data?

 

  • User data is shared with multiple publishers and platforms.
  • The user’s data is kept confidential and secure.
  • The user’s data is made publicly available to all marketers.
  • User data is added to additional Google products automatically.

 

Which of the following is a reason that makes Google machine learning modelling different from other privacy-forward proposals?

by

Which of the following is a reason that makes Google machine learning modelling different from other privacy-forward proposals?

 

  • Google’s machine learning data can be exported from the platforms and be used to gather insights for marketing teams.
  • Google’s machine learning can use third-party cookies as an input even though they’re deprecated when users accept the cookies of a certain site.
  • Google’s display and video campaigns use data from channels and placements of competitors to ensure that the algorithms have enough information to perform well.
  • Google’s signed-in base of users allows their models to continue functioning independently of cookies and other identifiers.

 

Which three durable solutions can most clients implement today to enhance their marketing strategy?

by

Which three durable solutions can most clients implement today to enhance their marketing strategy?

 

  • Consent Mode, enhanced conversions, and Google Firestack
  • Enhanced conversions, Google Analytics 4, and Consent Mode
  • Enhanced conversions, Universal Analytics, and Consent Mode
  • Google Firestack, Universal Analytics, and Consent Mode

or

  • Enhanced conversions, Google Analytics 4 and consent mode
  • Google Firestack, Universal Analytics and consent mode
  • Enhanced conversions, Universal Analytics and consent mode
  • Consent mode, enhanced conversions and Google Firestack