Questions

When is it recommended to use a location extension over an affiliate location extension?

 

• When you own your own business and you want to encourage people to visit your location
• When you sell products or services in shops that share the same brand
• When you sell your products or services at other retailers and want to encourage people to visit the shop location
• When you sell your products or services to large chain and small businesses

 

Which of these is a traditional offline advertising channel?

 

• Radio
• Social Media
• Email
• Display Remarketing

 

What is incrementality?

 

• It’s near real-time attribution to fuel short-term business and bidding decisions
• It’s a top-level modeling to understand what drives sales including media and all possible external factors
• It’s a way to measure if the change in user behavior was directly caused by exposure to an ad campaign
• It’s a way to test variations of ad creative against each other

or

• It’s near real-time attribution to fuel short-term business and bidding decisions
• It’s a way to measure if the change in user behaviour was directly caused by exposure to an ad campaign
• It’s a way to test variations of ad creative against each other
• It’s top-level modelling to understand what drives sales, including media and all possible external factors

 

Which method can you use to determine if an ad drove incremental results?

 

• Geo-Based
• Store-Based
• Product-based
• User-Based

or

• Shop-based
• Geo-based
• Product-based
• User-based

 

You want to try out omnibidding, but there are certain categories that are offline only. What’s the recommended omnibidding setup?

 

• Ad level
• Campaign level
• Ad group level
• Account level

 

In which of the industries could a business potentially benefit from Performance Max for shop goals? Choose three.

 

• Hotel
• E-commerce
• Quick-service restaurant
• Retail
• Automotive