CertificationAnswers

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Questions

You work at an agency that manages several large retail accounts. One account is a retailer who owns shops and wants to grow online and offline sales. The client isn’t sure how their Business Profile, Merchant Center and Google Ads accounts work together and asks you for clarification. What should you tell them?

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You work at an agency that manages several large retail accounts. One account is a retailer who owns shops and wants to grow online and offline sales. The client isn’t sure how their Business Profile, Merchant Center and Google Ads accounts work together and asks you for clarification. What should you tell them?

 

  • Business Profile manages shop information, Merchant Center manages product information and Google Ads manages campaigns.
  • Business Profile manages campaigns, Merchant Center manages shop information and Google Ads manages product information.
  • Business Profile manages shop information, Merchant Center manages campaigns and Google Ads manages product information.
  • Business Profile manages product information, Merchant Center manages campaigns and Google Ads manages shop information.

 

There’s an upcoming weekend sale that you want to promote using creatives. What would you recommend?

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There’s an upcoming weekend sale that you want to promote using creatives. What would you recommend?

 

  • Start the campaign a week in advance, then refresh your generic store creative to a sales focused creative the day of the sale.
  • Start the campaign 2-3 weeks in advance, then refresh your creative from more generic store creative to sales-focused creative.
  • Start the campaign the day before the sale then, refresh your creative frequently to move from more generic store creative to sales-focused creative.
  • Start the campaign 2-3 days in advance then, refresh your generic store creative to a sales focused creative the day of the sale.

or

  • Start the campaign the day before the sale, then refresh your creative frequently to move from more generic shop creative to sales-focused creative.
  • Start the campaign two to three weeks in advance, then refresh your creative from more generic shop creative to sales-focused creative.
  • Start the campaign two to three days in advance, then refresh your generic shop creative to sales-focused creative on the day of the sale.
  • Start the campaign a week in advance, then refresh your generic shop creative to a sales focused creative on the day of the sale.

 

 

You work on the shop marketing team for a small hardware company with 10 franchise locations. Each franchisee has a budget that they want to use towards promoting their location and driving in-store traffic. What recommendation would you make?

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You work on the shop marketing team for a small hardware company with 10 franchise locations. Each franchisee has a budget that they want to use towards promoting their location and driving in-store traffic. What recommendation would you make?

 

  • Set one campaign per region
  • Set one campaign per city
  • Set one campaign per location
  • Set one campaign per country