Questions

What’s the purpose of attributes in the product feed?

 

• Attributes are text only that describe a product.
• Attributes are numerals only that describe a product.
• Attributes are the data points that describe a product.
• Attributes are keywords that describe a product.

 

In which three places can standard Shopping ads appear? Choose three.

 

• The Shopping tab
• Google Search
• Google Images
• Gmail
• Google Maps

 

What are three ways that Shopping ads have helped you reach your goals? Choose three.

 

• Use data to fuel growth
• Drive app downloads
• Secure leads and contacts
• Build better consumer experiences
• Drive traffic and sales

 

What’s the main difference between Performance Max and Standard Shopping ads in terms of how they reach consumers?

 

• Performance Max ads have a more targeted reach, while Standard Shopping ads use AI technology to reach a wider audience across all of Google’s inventory.
• Performance Max and Standard Shopping ads have an equally targeted reach, but Standard Shopping ads connect to a wider audience across all of Google’s inventory.
• Performance Max uses AI technology to reach a wider audience across all of Google’s inventory, while Standard Shopping ads have a more targeted reach
• Both Performance Max and Standard Shopping ads use AI technology to reach wider audience across all of Google’s inventory, but Performance Max ads have a more targeted reach.

 

What are two features of a Standard Shopping campaign? Choose two.

 

• You can optimize campaign performance and bids through automated bidding.
• You can create and edit an ad format.
• You can set up campaign, bidding, and product groups manually.
• You can optimize your goals based on real-time signals across all Google platforms.

or

• Standard Shopping campaigns give you more control by letting you manually set up your campaign, bidding, and product groups.
• Standard Shopping campaigns optimize your goals based on real-time signals across all Google platforms.
• Standard Shopping campaigns also allow for automated bidding to optimize campaign performance and bids.
• Standard Shopping campaigns give you more control by letting you create and edit an ad format.

or

• Standard Shopping campaigns optimise your goals based on real-time signals across all Google platforms.
• Standard Shopping campaigns give you more control by letting you manually set up your campaign, bidding and product groups.
• Standard Shopping campaigns also allow for automated bidding to optimise campaign performance and bids.
• Standard Shopping campaigns give you more control by letting you create and edit an ad format.

 

What are two bidding strategies that you can use in your Standard Shopping campaign? Choose two.

 

• Viewable cost per impression (CPM)
• Maximize conversion value
• Target return on ad spend (tROAS)
• Enhanced cost-per-click (eCPC)

or

• Enhanced cost per click (eCPC)
• Maximise conversion value
• Viewable cost per impression (CPM)
• Target return on ad spend (tROAS)