What’s automatically optimised with a Performance Max campaign?
- Country of sale
- Product feed creation
- Campaign creation
- Budget allocation across networks
Questions
You’re using Performance Max campaigns to run across Google platforms, such as Google Search, Google Images and YouTube. In this scenario, what’s a benefit that you gain with Performance Max?
You’re using Performance Max campaigns to run across Google platforms, such as Google Search, Google Images and YouTube. In this scenario, what’s a benefit that you gain with Performance Max?
- Product-orientated
- Auction
- Manual bids
- Reach
What are two ways that Shopping ads can help retailers connect with potential shoppers? Choose two.
What are two ways that Shopping ads can help retailers connect with potential shoppers? Choose two.
- Shopping ads let retailers add keywords in their campaign to show products when potential shoppers search for the relevant keyword. Shoppers are more likely to click on an ad if retailers use keywords to match queries.
- Shoppers can browse and interact with attractive and engaging Shopping ads that give them a better sense of the product, which in return guarantees profit for the business.
- Shopping ads let more than one Shopping ad – or a Shopping ad and a text ad – for the same retailer appear in a given search. This increases a retailer’s presence on the search results page.
- Shopping ads let retailers showcase their brand by displaying their product name, price and image. This gives shoppers a sense of the product before they open the ad.
What’s the practice that you’d want to use for turning marketing insights into action?
What’s the practice that you’d want to use for turning marketing insights into action?
- Shift budgets from well-performing channels to underperforming channels.
- Focus on the right audience for the message shared in that stage of the buying journey.
- Increase the frequency of underperforming ad creatives.
- Increase investment in an underperforming channel.
Besides attribution, what’s another method used to analyse the return on investment (ROI) for media?
Besides attribution, what’s another method used to analyse the return on investment (ROI) for media?
- Viewable CPM
- Conversion lift
- Marketing mix model
- Smart Bidding
How are view-through conversions counted?
How are view-through conversions counted?
- They’re counted as conversions that are recorded when repeat users view but don’t interact with an ad, then later convert.
- They’re counted as conversions that are recorded when users view but don’t interact with an ad, then later convert.
- They’re counted as conversions that are recorded when users view and interact with an ad, then never convert.
- They’re counted as conversions that are recorded when new users view and interact with an ad, then later convert.