Questions

Which two statements describe what makes Shopping campaigns different from Search campaigns? Choose two.

 

• Shopping campaigns rely on product information instead of keywords.
• Shopping campaigns are organized by ad groups instead of products groups.
• Shopping ads are manually generated.
• Shopping campaigns are organized by product groups.

or

• Shopping campaigns rely on product information instead of keywords.
• Shopping campaigns are organised by ad groups instead of products groups.
• Shopping campaigns are organised by product groups.
• Shopping ads are generated manually.

 

What are three ways that you can help to build a better consumer experience to drive action? Choose three.

 

• Provide relevant and up-to-date information, such as shop address, hours, locations and in-stock products.
• Let shoppers buy online and pick up in store.
• Offer an easy checkout process.
• Adopt a single channel experience (online only or offline only).
• Simplify the shopping experience by providing minimal information.

 

You want to launch your first Shopping campaign, but you don’t know the difference between Search and Shopping. What is a benefit of Shopping ads?

 

• Shopping ads use a carousel format that allows for video, images and text that change based on the search query.
• Shopping ads use product attributes to show ads on relevant searches to increase conversion.
• Shopping ads are highly customisable to match the look and feel of a partner website that uses images and text to drive brand awareness.
• Shopping ads are a text-based-only format that’s easy to set up, using keywords and location as the minimum requirement for launching.

 

You’re building a product feed for a client who is new to Shopping ads, and you notice that the client’s inventory data isn’t accurate. What two things may happen if the feed is uploaded with data quality issues? Choose two.

 

• Data quality issues in Merchant Center will be detected by Google’s system and will permanently suspend the account
• Google’s system will detect data quality issues in Merchant Center and disapprove items until the violation is resolved.
• Google’s system will detect data quality issues in Google Ads and disapprove campaigns with those items until the violation is resolved.
• Users may lose trust in Google and the retailer if the product information in the ad does not match the information on the website.

 

You work at an agency and manage several retail accounts in Google Ads. One of your clients is new to Shopping ads and would like to track performance by product category (e.g. clothing) and gender. The client is passing the required and optional attributes for clothing in the product feed. Which recommendation would you make to their campaign structure to achieve granular reporting?

 

• Create a campaign by product category, then set up product groups by gender. Example: Campaign #1: Tops Product group #1: Women’s top Product group #2: Men’s top
• Create a campaign by product category and gender, and use product groups. Example: Campaign #1: Women’s top Product group #1: Jumper Product group #2: Short sleeves
• Create a catch-all campaign. Example: Campaign #1: Tops Product group: All products
• Create a campaign for each gender, then set up product groups by clothing type. Example: Campaign #1: Women Product group #1: Tops Product group #2: Shoes

 

What are free product listings?

 

• Free product listings participate in an ad auction and offer insights and controls to optimize performance and prioritize key products.
• Free product listings appear on the Shopping Tab and provide an opportunity to highlight products and drive customers to your website at no cost.
• Free product listings use product information directly from the website to curate no cost ads without a product feed.
• Free product listings are paid Shopping ads that are converted due to low impressions and clicks.

or

• Free product listings use product information directly from the website to curate no-cost ads without a product feed.
• Free product listings appear on the Shopping tab and provide an opportunity to highlight products and drive customers to your website at no cost.
• Free product listings are paid Shopping ads that are converted due to low impressions and clicks.
• Free product listings participate in an ad auction and offer insights and controls to optimise performance and prioritise key products.