Questions

A marketer added a conversion tracking tag to a landing page on their company’s website. When analysing purchasing data, they found duplicate conversions. How can the marketer remove duplicate conversions from their conversion count?

 

• They can sort the data by time and remove duplicate times found on entries.
• They can modify the event tag to capture a unique order ID.
• They can disable the view-through conversion data column.
• They can toggle off the possible duplicates option at the top of the chart.

 

A marketing strategist is interested in enhanced conversions for web. What description could their agency provide to explain this feature?

 

• Enhanced conversions for web uses Google Analytics to unlock more powerful bidding.
• Enhanced conversions for web uses third-party data to improve the accuracy of your conversion measurement.
• Enhanced conversions for web uses third-party data to unlock more powerful bidding.
• Enhanced conversions for web uses hashed, first-party data to unlock more powerful bidding.

 

Apart from conversion delay, what three additional factors influence conversion volume? Choose three.

 

• Changes to ads
• Changes to attribution model
• Changes to discrepancy model
• Changes to default browser
• Changes in competition or seasonality

 

A marketer wants to track product newsletter sign-ups on their website. What type of conversion action would this be?

 

• Pageview
• Purchase
• Lead
• App installs

 

If an advertiser uses Google’s phone call conversion tracking feature, how are the calls tracked to their account?

 

• The calls are tracked by the conversion name for the advertiser’s store.
• The calls are tracked by a dynamically created Google forwarding number.
• The calls are tracked by the phone number listed on the advertiser’s official store website.
• The calls are tracked by the assigned Google Click Identifier (GCLID) set up in the advertiser’s account.

 

Why might an advertiser use enhanced conversions for leads?

 

• To track sales and events that happen on a website
• To track sales that happen off a website from website leads
• To use third-party data to improve their offline lead measurement
• To improve the measurement of online conversions