Questions

Hiroko’s manager asks why Hiroko spends time working on her new Google App campaign. The manager believes that machine learning is doing everything. What are three ways in which Hiroko can help guide the machine-learning-powered campaign?

• Update campaign settings daily.
• Adjust bids regularly.
• Set boundaries.
• Provide a lot of good data.
• Evolve the strategy.

Angela is explaining the advantages of machine learning in Google App campaigns to her colleagues. Which two statements are strong arguments for using machine learning over human input? (Choose two)

• Machine learning can analyse millions of signals and placements in real time.
• Machine learning reduces human bias and common errors.
• Machine learning can have a better understanding of business objectives.
• Machine learning is more capable of interpreting human emotion.

In what way do Google App campaigns simplify the ad creation process?

• If video or image assets aren’t uploaded manually, content may be pulled from the app store listings.
• The system analyses App campaigns run by similar businesses and identifies the best settings for your ads.
• The system will run a simulation to analyse how your app works and then design ads based on what it finds.
• Content is taken from the website and social media associated with the app to design different ad formats.

An education company is preparing to run a marketing campaign for their app. Identify three factors that the company should consider when determining the objectives for their upcoming campaign. (Choose three)

• Business goals
• App-specific goals
• Stage of app maturity
• Competitor strategy
• Annual revenue

Which of these companies would be ready to start a Google App campaign focused on in-app actions?

• An education company with a large app user base that’s assigned values to the specific actions that users take within the app.
• A fitness company with a large website user base that’s about to launch its new app.
• A travel company with a large app user base that hasn’t yet set values for the key actions that users take within the app.
• A finance company with a small app user base that wants to drive additional app installs.