Questions

You manage Search campaigns for a law firm that services all of California.Why is location insertion a valuable feature to use?

 

• It can insert ‘California’ into every headline automatically.
• It can replace other locations in the campaign’s ad copy to ‘California’.
• It can personalise the headline to their audience’s city within California.
• It can make sure that the ad only serves users in California.

 

Of all video campaign effectiveness levers, which is the dominant driver of return on investment and the strongest on digital media?

 

• Creative
• Media
• Brand
• Platform

 

When making a video ad with an awareness objective, which tactic should you use?

 

• Let the product shine, and be different, yet simple.
• Make people core to the story and be different, yet simple.
• Let the product shine and put the brand front and center.
• Make people core to the story and keep branding subtle.

or

• Make people core to the story, and be different yet simple.
• Make people core to the story and keep branding subtle.
• Let the product shine and put the brand front and centre.
• Let the product shine, and be different yet simple.

 

You work for a creative agency and are looking to understand how many viewers watched key moments or skipped your video ad. Which tool could help you uncover this information?

 

• Video Creative Analytics
• Ads Creative Studio
• Create with Google
• Google’s ABCDs of effective creative

 

You’re selecting imagery to use in a Discovery campaign for your furniture business. Which of the following images follows creative guidance?

 

• An image of your best-selling couch in a living room scene
• An image of someone sitting on your best-selling couch
• An image of your best-selling couch zoomed in so customers can see the fabric
• An image of your best-selling couch with a white background

or

• An image of your best-selling sofa with a white background
• An image of your best-selling sofa in a living room scene
• An image of someone sitting on your best-selling sofa
• An image of your best-selling sofa zoomed in so that customers can see the fabric

 

You’re preparing to create your first responsive display ad and want to make sure that you follow best practices. How many headlines, images and short descriptions should you prepare in order to drive strong results?

 

• 5
• 7
• 3
• 2