Questions

You work for a software start-up and are aiming to drive sign-ups for free trials.Which of the following would achieve this in a video ad with an action objective?

 

• Focus on audio and supers to reinforce your message.
• Focus on people to get the product noticed.
• Include a clear call to action with minimal audio to avoid overwhelming viewers.
• Set the context and include a clear call to action.

 

You manage in-house marketing for a travel app company and are looking to develop assets for their app campaign. Which of the following assets follows guidance for standing out with high-quality images?

 

• An aerial photo of a travel destination with the logo overlayed
• An image of a plane in the sky with lots of blank space
• A zoomed-out image of travellers enjoying a destination
• An action shot taken directly from the app

 

You manage marketing for a local tourism company and you’re creating a Discovery campaign with the goal of generating leads. Which of the following images should you upload?

 

• Only your main website photo
• Images of tourists enjoying their tour in scenic locations
• Only your best-performing image from social media
• Images of tourists in locations both on and off the tour

 

Which two visual language elements have the highest impact on watch time on mobile devices for video ads?

 

• Pacing and supers
• Framing and supers
• Pacing and framing
• Supers and audio

 

You’re setting up keyword insertion for your Search campaign to promote a new line of sustainable shirts so that the ad text dynamically adjusts to match queries like ‘cotton shirts’ and ‘linen shirts’. If the keyword can’t be replaced, however, you want the ad to serve the default phrase ‘sustainable shirts’. How should you set up this keyword insertion in Google Ads?

 

• {keyword: sustainable shirts}
• {keyword: sustainable} shirts
• {keyword: cotton and linen shirts}
• {keyword: cotton and linen} shirts

 

Describe the difference between the traditional story arc and the emerging story arc.

 

• The traditional story arc brands right away and ends with a climax, whereas the emerging story arc starts low and unexpectedly shifts to the climax right away.
• The traditional story arc starts off high and has unexpected shifts to keep viewers watching, whereas the emerging story arc builds slowly to a climax and brands at the end.
• The traditional story arc starts low and unexpectedly shifts to the climax right away, whereas the emerging story arc brands right away and ends with a climax.
• The traditional story arc builds slowly to a climax and brands at the end, whereas the emerging story arc starts off high and has unexpected shifts to keep viewers watching.

or

• The traditional story arc builds slowly to a climax and features the brand at the end, whereas the emerging story arc starts off high and has unexpected shifts to keep viewers watching.
• The traditional story arc features the brand right away and ends with a climax, whereas the emerging story arc starts low and unexpectedly shifts to the climax right away.
• The traditional story arc starts low and unexpectedly shifts to the climax right away, whereas the emerging story arc features the brand right away and ends with a climax.
• The traditional story arc starts off high and has unexpected shifts to keep viewers watching, whereas the emerging story arc builds slowly to a climax and features the brand at the end.