Questions

You’re an in-house marketer for an e-commerce business aiming to increase website sales. What should you do in the video ad to ask people to take action?

• Provide multiple options for how viewers can take action.
• Keep audio to a minimum so viewers focus on the call-to-action (CTA).
• Include a specific call-to-action (CTA).
• Include a generic call-to-action (CTA).

or

• Keep audio to a minimum so that viewers focus on the call to action (CTA).
• Provide multiple options for how viewers can take action.
• Include a specific call to action (CTA).
• Include a generic call to action (CTA).

Which of the following is the cap for the number of HTML, image and video assets per ad group for an app campaign?

• 8
• 5
• 20
• 10

You work for a creative agency making video ads for a client that has struggled to meaningfully connect with potential customers in their ads.Which of the following is an approach to help people think or feel something?

• Showcase discounts and sales to drive interest.
• Humanise the story.
• Avoid humour as it’s more subjective.
• Convey multiple messages to resonate with the masses.

You’re looking to connect with viewers and make your brand stand out to potential customers. How can you accomplish this in a video ad with an awareness objective?

• Convey multiple messages to resonate with the masses.
• Leverage key differentiators such as competitive claims and endorsements.
• Set the context and include a clear call-to-action.
• Brand often, especially in the last five seconds.