Questions

Which aspect ratios are accepted for image assets in app campaigns?

• 1:1 and 1.91:1 only
• 1:1, 1.75:1, and 4:5
• 1:1 and 1.75:1 only
• 1:1, 1.91:1, and 4:5

or

• 1:1, 1.75:1 and 4:5
• 1:1 and 1.91:1 only
• 1:1, 1.91:1 and 4:5
• 1:1 and 1.75:1 only

 

Explanation:

The correct aspect ratios accepted for image assets in app campaigns are ‘1:1, 1.91:1, and 4:5.’ These aspect ratios are specifically optimized for various placements across different digital platforms, ensuring that the images appear visually appealing and consistent across devices and screens. The 1:1 aspect ratio, commonly known as square, is suitable for most social media platforms and mobile devices, providing a balanced and versatile layout that works well for app campaign images. The 1.91:1 aspect ratio, also known as landscape, is optimized for mobile feeds and offers a wider canvas for showcasing content while maintaining compatibility with various screen sizes. The 4:5 aspect ratio, often used in vertical formats, is ideal for mobile devices and vertical placements, maximizing the use of screen real estate and capturing users’ attention effectively. By adhering to these accepted aspect ratios, advertisers can ensure that their image assets are properly displayed and optimized for engagement, ultimately enhancing the performance of their app campaigns and driving better results. Therefore, selecting 1:1, 1.91:1, and 4:5 as the accepted aspect ratios for image assets in app campaigns aligns with industry standards and best practices for maximizing visual impact and campaign effectiveness across digital platforms.

 

You’re managing app campaigns for a financial services company.Which of the following assets should you use?

• An image of someone holding a phone with the app on-screen and a logo overlayed
• A headline that states the name of the app and a call to action to download
• A screen-capture video of someone exploring their financial performance page
• A video that tells a complete story, including the user’s financial problem and how the app solves it

 

Explanation:

For managing app campaigns for a financial services company, the most appropriate asset to use would be ‘A screen-capture video of someone exploring their financial performance page.’ This type of asset provides a practical demonstration of the app’s functionality, showcasing how users can interact with the app to track and manage their financial performance. By featuring a screen-capture video, potential users can see firsthand the features and capabilities of the app, which helps build trust and confidence in its usefulness. Additionally, demonstrating the app in action helps potential users visualize how it can address their financial needs and solve their problems effectively. Unlike a video that tells a complete story or an image with a logo overlay, a screen-capture video offers a more immersive and informative experience, which is particularly valuable in the context of promoting a financial services app where users seek practical solutions for managing their finances. Therefore, selecting a screen-capture video of someone exploring their financial performance page is the correct choice for maximizing the effectiveness of app campaigns for a financial services company.

 

You’re making your first video ad with the goal of building awareness for your direct-to-consumer food company. What should you do in the first five seconds of the video ad?

• Use tightly framed product shots with audio brand mentions.
• Set up the problem the product solves and include a brand logo.
• Use tightly framed product shots without audio to avoid overwhelming viewers.
• Focus only on the brand logo and audio, and showcase the product after the first five seconds.

 

Explanation:

The correct answer is to **’Use tightly framed product shots with audio brand mentions.’** In the first five seconds of a video ad aimed at building awareness for a direct-to-consumer food company, it’s essential to quickly grab the viewer’s attention and communicate the brand identity. Utilizing tightly framed product shots ensures that the product is prominently featured, immediately capturing the viewer’s interest. By incorporating audio brand mentions simultaneously, the brand identity is reinforced, making it memorable to the audience. This approach effectively introduces the product while establishing brand recognition early in the ad, setting the stage for further engagement and brand recall throughout the rest of the video. As the initial moments of a video ad are critical for capturing viewer attention, using tightly framed product shots with audio brand mentions optimizes the opportunity to make a memorable impression and build awareness for the direct-to-consumer food company.

 

Which of the following asset types would not be accepted for an app campaign?

• Website
• Video
• Image
• HTML5

 

Explanation:

In an app campaign, the primary focus is on promoting and driving installations or engagements with a mobile application. Therefore, the **’Website‘** asset type would not be accepted. Unlike images, videos, and HTML5 creatives, which are designed to showcase the app’s features, benefits, or user experience directly within the ad, a website link directs users away from the app store environment, potentially disrupting the user journey and diminishing the campaign’s effectiveness in driving app installs or interactions. While HTML5, videos, and images can be tailored to provide a glimpse into the app’s functionality or highlight its key selling points, linking to a website diverges from the campaign’s objective of encouraging app-related actions. Thus, the exclusion of website assets aligns with the campaign’s focus on promoting the app itself rather than external web content, making it the correct answer option.

 

You work for a media agency and are looking to optimise your client’s responsive display ads to boost performance. Which of the following actions should you take to start?

• Pause the campaign.
• Review the asset report labels.
• Duplicate the campaign.
• Add new assets that should perform better.

 

Explanation:

To optimize your client’s responsive display ads and boost performance, **reviewing the asset report labels** is the appropriate action to take. The asset report provides valuable insights into the performance of each asset within your ads, including headlines, images, and descriptions. By examining the asset report labels, you can identify which assets are performing well and which ones may need improvement. Assets labeled as low performing can be replaced or optimized to enhance the overall effectiveness of the ad. This approach allows you to focus your efforts on areas that are underperforming and make targeted adjustments to improve campaign performance without the need to pause the campaign or duplicate it unnecessarily. Additionally, by regularly reviewing the asset report labels, you can continuously refine and optimize your client’s responsive display ads to ensure they are delivering the best possible results.

 

You’ve noticed that viewers are dropping off very quickly for your existing video ads, and want to engage them more effectively. Which of the following is an effective way to get viewers to pay attention to an ad with an awareness objective?

• Supers
• Color
• Call-to-action (CTA)
• Audio

 

Explanation:

The correct answer is **’Audio.’** When viewers are dropping off quickly from video ads, leveraging audio effectively can significantly enhance engagement and capture their attention. Audio has the power to evoke emotions, set the mood, and convey important messages or storytelling elements that can resonate with the audience. By incorporating compelling sound effects, music, or voiceovers, advertisers can create a multisensory experience that captivates viewers and encourages them to stay engaged with the ad content. Additionally, audio can complement visual elements, providing additional context or reinforcing key messages, thus increasing the overall impact of the ad. Therefore, focusing on optimizing the audio component of video ads can be an effective strategy to enhance viewer engagement and combat drop-off, ultimately improving the effectiveness of ads with an awareness objective.