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How does Smart Bidding drive performance in a privacy-safe way?

 

• It improves the reach of Display, Video, YouTube, and Gmail campaigns so clients can tap new audience lists across channels.
• It delivers maximum performance against a client’s goals by filling in any gaps in measurement with third-party cookies and pixels.
• It allows clients to reach new consumers using auto-generated Similar Audience lists that they can export to third-party exchanges.
• It uses a client’s account conversion data along with billions of signal combinations to set precise bids in each auction.

 

How do users benefit from the advertiser identity verification programme?

 

• By being able to contact the advertiser directly.
• By being able to give consent for data collection to the advertiser.
• By being able to access advertiser reviews from the ad.
• By being able to see who’s responsible for the ads that they are shown.

 

A customer wants to test cookieless geo-experiments. What’s one of its benefits?

 

• It’s easy to implement and execute.
• It requires user-level data for experimentation.
• It’s a good fit for most clients to get quick results.
• It doesn’t rely on cross-site tracking for data.

 

What’s the key benefit of implementing consent mode?

 

• It makes it mandatory for users to accept third-party cookies tracking.
• It creates an automated integration between the advertiser’s website and Google Analytics 4.
• It provides the option to adjust how the Google tag behaves based on the user’s cookie consent choices.
• It allows publishers to offer more audience segments based on users’ consent.

 

What’s an example of Customer Match driving personalised, high-performance campaigns?

 

• Seeking out your most loyal customers and generating more sales by reaching these users with personalised offers.
• Reaching users who haven’t shown interest in your products and don’t want to be targeted.
• Reaching users who haven’t interacted with your website with personalised messaging to expand your audience size.
• Reaching online and offline users with personalised offers by maximising uploaded third-party data.

 

Why can Smart Bidding continue to be effective after the deprecation of third-party cookies?

 

• Smart Bidding will remain durable because clients will rely on third-party media platforms for bidding.
• Smart Bidding will continue to be a durable solution given its reliance on the UID 2.0 solution.
• Smart Bidding will continue to be a durable solution given its reliance on first-party cookies.
• Smart Bidding will remain durable since it’s fueled by combining clients’ conversion data with Google’s machine learning.

or

• Smart Bidding will continue to be a durable solution given its reliance on the UID 2.0 solution.
• Smart Bidding will continue to be a durable solution given its reliance on first-party cookies.
• Smart Bidding will remain durable because clients will rely on third-party media platforms for bidding.
• Smart Bidding will remain durable since it’s fuelled by combining clients’ conversion data with Google’s machine learning.