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AI-powered Performance Ads Certification Exam Answers

AI-powered Performance Ads Certification Exam Answers

 

Exam URL: https://skillshop.docebosaas.com/learn/courses/8270/ai-powered-performance-ads-certification

 

Questions:

  1. Which three search features work together to drive performance in a fully AI powered strategy?
  2. What's a best practice when building an account structure designed to improve the performance of AI powered solutions?
  3. What's an example of a metric used to measure value?
  4. A local pizza chain is looking to improve their Google Ads campaign performance across their accounts. What are two ways that they can use their optimisation score to improve campaigns? (Choose two)
  5. Why is it important to uncap budgets to fully capture the benefits of Google's AI?
  6. An online shoe retailer is looking to create a Performance Max campaign to help drive sales in their trainer category. How should they get started with Performance Max?
  7. A marketer is looking to drive additional value from their lead generation campaigns next year. Why would value-based bidding be the right solution for them?
  8. What's an important benefit of opting into automatically applied recommendations?
  9. Which of the following is considered a best practice when creating effective image assets?
  10. A local coffee shop is looking to drive more shop visits from their Google Ads campaigns. Why should they consider using a Performance Max campaign?
  11. Which of the following available insights are designed to help advertisers discover consumer interest and category growth trends?
  12. What's a strong example of a business objective that is required when adopting an AI powered solution?
  13. A digital marketer has upgraded their Smart Bidding strategy to value-based bidding. Which two Google Ads tools should they use regularly? (Choose two)
  14. A local car dealership is creating a Performance Max campaign to drive more visits to their location. Which goal should they choose when setting up a new Performance Max campaign?
  15. How can a Performance Max campaign find new consumers for an advertiser?
  16. A chain of regional bookstores is looking to drive more value from their Google Ads campaigns by creating a value-based bidding strategy for the first time. Which best practice should they follow first in order to get started?
  17. A digital marketing manager working with a national insurance provider is looking to support AI with first-party data. What's a question that they'll need to answer before they can start using the data?
  18. How can advertisers, with the marketing objective of generating leads, optimise their Performance Max campaigns for value?
  19. A digital marketing manager knows that their organisation has a fixed annual budget for the upcoming year. In order to test new initiatives, they will need some flexibility to create campaign experiments. Which best practice should they follow in order to create budget flexibility within their clearly defined annual budget?
  20. What is conversion delay?
  21. What are two key benefits of using the Insights page? (Choose two)
  22. What's a best practice to follow when designing an experiment to test Performance Max campaigns?
  23. An online retailer has a goal of increasing the value they see from their search campaigns, and the Chief Marketing Officer has set a target return metric that they need to achieve in the coming year. Which Smart Bidding strategy is the right fit for this organisation?
  24. How can explanations be used to help improve campaign performance?
  25. A retailer is looking to grow their online sales this year. To do so, they plan to experiment with a few campaign optimisations to help them reach more customers. What's the value of this retailer using campaign experiments to test campaign optimisations?
  26. Which of the following is considered a best practice when using Performance Planner?
  27. How does a test-and-learn mindset allow marketers to find success with Google's AI?
  28. What's a best practice to follow when creating a Performance Max campaign?
  29. A digital marketing manager is transitioning their campaigns to a value-based bidding strategy. They want to drive more value from their campaigns, but need to operate within a fixed budget. Which Smart Bidding strategy is the right fit for this organisation?
  30. What are two ways that the Insights page can help a marketer simplify performance evaluation workflows? (Choose two)
  31. What efforts should digital leaders prioritise in order to support Google's AI?
  32. Which of the following tools can help marketers maximise the performance of a value-based bidding strategy?
  33. What kinds of factors contribute to an optimisation score recommendation being surfaced in an account?
  34. A digital marketing manager has upgraded their keywords to broad match. Which behaviour should they build into their regular cadence of optimisation to guide machine learning?
  35. Which marketing behaviour can benefit from AI? (Choose three)
  36. What's a common budget strategy in traditional marketing organisations?
  37. What is the value of running a true A/B test with campaign experiments?
  38. Which of the following is considered a best practice when creating a campaign experiment?
  39. What's a benefit of using broad match keywords?
  40. What's a benefit of negative keywords?
  41. A digital marketing manager is looking to use Performance Planner to create his budget plans. What are two ways that Performance Planner can help him with budget planning? (Choose two)
  42. What are two ways that the Combination and assets report can help a marketer improve their creative assets' performance? (Choose two)
  43. A marketer wants to use Google's AI solutions to drive more value from their marketing. They know they need to fuel AI with their own privacy-safe data. Which reason describes why their data is valuable to fuelling AI?
  44. Which AI powered solution offers the greatest channel and inventory coverage of any Google Ads campaign?
  45. A digital marketing manager for a large retailer manages a fully flexible budget for their campaigns. Which best practice should they follow in order to maximise results from their flexible budget?
  46. Which match type is the default match type to which all keywords are assigned?
  47. What's a common type of value definition used in value-centric measurement strategies?
  48. A digital marketing manager notices that the ad strength rating of their responsive search ads could be improved. What action can they take to improve ad strength?
  49. Which Smart Bidding strategy optimises for value?
  50. What's a benefit of responsive search ads?

 

 

 

A marketer wants to use Google’s AI solutions to drive more value from their marketing. They know they need to fuel AI with their own privacy-safe data. Which reason describes why their data is valuable to fuelling AI?

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A marketer wants to use Google’s AI solutions to drive more value from their marketing. They know they need to fuel AI with their own privacy-safe data. Which reason describes why their data is valuable to fuelling AI?

 

  • It’s easily replicated by multiple teams within their organisation.
  • It’s similar to competitor data and can be used to understand how others are performing.
  • It’s a strong indicator of industry-wide performance for machine learning.
  • It’s high quality and captures customer transactions that drive business results.

 

What are two ways that the Combination and assets report can help a marketer improve their creative assets’ performance? (Choose two)

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What are two ways that the Combination and assets report can help a marketer improve their creative assets’ performance? (Choose two)

 

  • Identify new keywords to add to a campaign to improve asset reach.
  • Use high-performing assets as inspiration for future creative assets.
  • Identify opportunities to replace low-performing assets with assets that have better potential.
  • Uncover budget limitations that may be restricting assets from showing in auctions.

 

A digital marketing manager is looking to use Performance Planner to create his budget plans. What are two ways that Performance Planner can help him with budget planning? (Choose two)

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A digital marketing manager is looking to use Performance Planner to create his budget plans. What are two ways that Performance Planner can help him with budget planning? (Choose two)

 

  • Forecast the impact of different budgets to understand how performance may change.
  • Identify the opportunity size for upcoming seasonal periods of increased sales.
  • Review how much each keyword in a campaign has spent over the past month.
  • Understand which billing method is best suited for an account.

 

What’s a benefit of negative keywords?

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What’s a benefit of negative keywords?

 

  • Marketers can add negative keywords to campaigns to limit the terms their competitors can bid on in an auction.
  • A negative keyword strategy is crucial to identifying additional searches that customers may be using to find a business.
  • Negative keywords prevent an otherwise eligible query from triggering an ad that isn’t aligned with the search’s intent.
  • Adding negative keywords can help prevent customers from leaving poor reviews about a business.

 

What’s a benefit of using broad match keywords?

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What’s a benefit of using broad match keywords?

 

  • Broad match allows marketers to reach the most possible consumers searching for their product or service, while saving time from adding a variety of keywords.
  • Broad match offers marketers a great deal control over the specific search terms that ads match to, and volume may be limited.
  • Broad match ensures the core concept of a keyword is present in the search term while reaching similar volume to what exact match keywords would provide.
  • Broad match keywords must be present alongside both exact match and phrase match keywords in any ad group to ensure high performance.

 

Which of the following is considered a best practice when creating a campaign experiment?

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Which of the following is considered a best practice when creating a campaign experiment?

 

  • Focus tests on one variable at a time and use separate tests to examine the effects of more than one change.
  • After an experiment ends, evaluate performance over a timeline that includes the ramp-up period.
  • When experimenting with creatives, new ads are not subject to ad approvals, so experiments can be expedited.
  • Pick two or three metrics to evaluate campaign performance and determine the winner of a test.