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AI-powered Performance Ads Certification Exam Answers

AI-powered Performance Ads Certification Exam Answers

 

Exam URL: https://skillshop.docebosaas.com/learn/courses/8270/ai-powered-performance-ads-certification

 

Questions:

  1. Which three search features work together to drive performance in a fully AI powered strategy?
  2. What's a best practice when building an account structure designed to improve the performance of AI powered solutions?
  3. What's an example of a metric used to measure value?
  4. A local pizza chain is looking to improve their Google Ads campaign performance across their accounts. What are two ways that they can use their optimisation score to improve campaigns? (Choose two)
  5. Why is it important to uncap budgets to fully capture the benefits of Google's AI?
  6. An online shoe retailer is looking to create a Performance Max campaign to help drive sales in their trainer category. How should they get started with Performance Max?
  7. A marketer is looking to drive additional value from their lead generation campaigns next year. Why would value-based bidding be the right solution for them?
  8. What's an important benefit of opting into automatically applied recommendations?
  9. Which of the following is considered a best practice when creating effective image assets?
  10. A local coffee shop is looking to drive more shop visits from their Google Ads campaigns. Why should they consider using a Performance Max campaign?
  11. Which of the following available insights are designed to help advertisers discover consumer interest and category growth trends?
  12. What's a strong example of a business objective that is required when adopting an AI powered solution?
  13. A digital marketer has upgraded their Smart Bidding strategy to value-based bidding. Which two Google Ads tools should they use regularly? (Choose two)
  14. A local car dealership is creating a Performance Max campaign to drive more visits to their location. Which goal should they choose when setting up a new Performance Max campaign?
  15. How can a Performance Max campaign find new consumers for an advertiser?
  16. A chain of regional bookstores is looking to drive more value from their Google Ads campaigns by creating a value-based bidding strategy for the first time. Which best practice should they follow first in order to get started?
  17. A digital marketing manager working with a national insurance provider is looking to support AI with first-party data. What's a question that they'll need to answer before they can start using the data?
  18. How can advertisers, with the marketing objective of generating leads, optimise their Performance Max campaigns for value?
  19. A digital marketing manager knows that their organisation has a fixed annual budget for the upcoming year. In order to test new initiatives, they will need some flexibility to create campaign experiments. Which best practice should they follow in order to create budget flexibility within their clearly defined annual budget?
  20. What is conversion delay?
  21. What are two key benefits of using the Insights page? (Choose two)
  22. What's a best practice to follow when designing an experiment to test Performance Max campaigns?
  23. An online retailer has a goal of increasing the value they see from their search campaigns, and the Chief Marketing Officer has set a target return metric that they need to achieve in the coming year. Which Smart Bidding strategy is the right fit for this organisation?
  24. How can explanations be used to help improve campaign performance?
  25. A retailer is looking to grow their online sales this year. To do so, they plan to experiment with a few campaign optimisations to help them reach more customers. What's the value of this retailer using campaign experiments to test campaign optimisations?
  26. Which of the following is considered a best practice when using Performance Planner?
  27. How does a test-and-learn mindset allow marketers to find success with Google's AI?
  28. What's a best practice to follow when creating a Performance Max campaign?
  29. A digital marketing manager is transitioning their campaigns to a value-based bidding strategy. They want to drive more value from their campaigns, but need to operate within a fixed budget. Which Smart Bidding strategy is the right fit for this organisation?
  30. What are two ways that the Insights page can help a marketer simplify performance evaluation workflows? (Choose two)
  31. What efforts should digital leaders prioritise in order to support Google's AI?
  32. Which of the following tools can help marketers maximise the performance of a value-based bidding strategy?
  33. What kinds of factors contribute to an optimisation score recommendation being surfaced in an account?
  34. A digital marketing manager has upgraded their keywords to broad match. Which behaviour should they build into their regular cadence of optimisation to guide machine learning?
  35. Which marketing behaviour can benefit from AI? (Choose three)
  36. What's a common budget strategy in traditional marketing organisations?
  37. What is the value of running a true A/B test with campaign experiments?
  38. Which of the following is considered a best practice when creating a campaign experiment?
  39. What's a benefit of using broad match keywords?
  40. What's a benefit of negative keywords?
  41. A digital marketing manager is looking to use Performance Planner to create his budget plans. What are two ways that Performance Planner can help him with budget planning? (Choose two)
  42. What are two ways that the Combination and assets report can help a marketer improve their creative assets' performance? (Choose two)
  43. A marketer wants to use Google's AI solutions to drive more value from their marketing. They know they need to fuel AI with their own privacy-safe data. Which reason describes why their data is valuable to fuelling AI?
  44. Which AI powered solution offers the greatest channel and inventory coverage of any Google Ads campaign?
  45. A digital marketing manager for a large retailer manages a fully flexible budget for their campaigns. Which best practice should they follow in order to maximise results from their flexible budget?
  46. Which match type is the default match type to which all keywords are assigned?
  47. What's a common type of value definition used in value-centric measurement strategies?
  48. A digital marketing manager notices that the ad strength rating of their responsive search ads could be improved. What action can they take to improve ad strength?
  49. Which Smart Bidding strategy optimises for value?
  50. What's a benefit of responsive search ads?

 

 

 

A marketer is looking to drive additional value from their lead generation campaigns next year. Why would value-based bidding be the right solution for them?

by

A marketer is looking to drive additional value from their lead generation campaigns next year. Why would value-based bidding be the right solution for them?

 

  • All consumers create the same amount of value, so value-based bidding will optimize for driving lead volume for her business.
  • Bidding towards value allows marketers to optimize for high-value customers and high volume of leads at the same time.
  • Value-based bidding uses AI to maximize total conversion value at a desired ROAS target or budget.
  • Using a value-based bidding strategy allows marketers to focus on maximizing website traffic to gain new potential consumers.

or

  • Using a value-based bidding strategy allows marketers to focus on maximising website traffic to gain new potential consumers.
  • Bidding towards value allows marketers to optimise for high-value customers and high volume of leads at the same time.
  • Value-based bidding uses AI to maximise total conversion value at a desired ROAS target or budget.
  • All consumers create the same amount of value, so value-based bidding will optimise for driving lead volume for her business.

 

An online shoe retailer is looking to create a Performance Max campaign to help drive sales in their trainer category. How should they get started with Performance Max?

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An online shoe retailer is looking to create a Performance Max campaign to help drive sales in their trainer category. How should they get started with Performance Max?

 

  • Build strong creatives customised to their trainer products or offers.
  • Use any Smart Bidding strategy to make bids across channels with AI.
  • Separate their Google Merchant Center account from their Google Ads account to avoid overlap.
  • Limit sharing audience data in order to allow AI to operate without human input.

 

Why is it important to uncap budgets to fully capture the benefits of Google’s AI?

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Why is it important to uncap budgets to fully capture the benefits of Google’s AI?

 

  • Google’s AI will only work in newly created campaigns with budgets of $1,000 per day or more.
  • Campaigns that adopt Google’s AI spend more money to reach more customers.
  • A Smart Bidding strategy will revert to manual bidding when a campaign’s budget is limited.
  • Campaigns need sufficient budget headroom to allow Google’s AI to work to its fullest potential.

 

A local pizza chain is looking to improve their Google Ads campaign performance across their accounts. What are two ways that they can use their optimisation score to improve campaigns? (Choose two)

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A local pizza chain is looking to improve their Google Ads campaign performance across their accounts. What are two ways that they can use their optimisation score to improve campaigns? (Choose two)

 

  • Save time by accepting and immediately applying recommendations tailored to their business.
  • Measure their score at the individual account level, but not their manager account level.
  • Identify how much existing opportunity for improvement their campaigns have and how they can be improved.
  • Review and dismiss recommendations that are relevant to their goal to save time optimising campaigns.

 

What’s a best practice when building an account structure designed to improve the performance of AI powered solutions?

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What’s a best practice when building an account structure designed to improve the performance of AI powered solutions?

 

  • Focus account structure on business goals, not channel silos.
  • Design campaigns around specific manual optimisaton levers.
  • Create as many campaigns as possible to achieve business goals.
  • Segment account structure by device and match type to customise creative.