Google Ads Creative Certification Exam Answers

You manage marketing for a local tourism company and you’re creating a Discovery campaign with the goal of generating leads. Which of the following images should you upload?

• Only your main website photo
• Images of tourists enjoying their tour in scenic locations
• Only your best-performing image from social media
• Images of tourists in locations both on and off the tour

Which two visual language elements have the highest impact on watch time on mobile devices for video ads?

• Pacing and supers
• Framing and supers
• Pacing and framing
• Supers and audio

You’re setting up keyword insertion for your Search campaign to promote a new line of sustainable shirts so that the ad text dynamically adjusts to match queries like ‘cotton shirts’ and ‘linen shirts’. If the keyword can’t be replaced, however, you want the ad to serve the default phrase ‘sustainable shirts’. How should you set up this keyword insertion in Google Ads?

• {keyword: sustainable shirts}
• {keyword: sustainable} shirts
• {keyword: cotton and linen shirts}
• {keyword: cotton and linen} shirts

Describe the difference between the traditional story arc and the emerging story arc.

• The traditional story arc brands right away and ends with a climax, whereas the emerging story arc starts low and unexpectedly shifts to the climax right away.
• The traditional story arc starts off high and has unexpected shifts to keep viewers watching, whereas the emerging story arc builds slowly to a climax and brands at the end.
• The traditional story arc starts low and unexpectedly shifts to the climax right away, whereas the emerging story arc brands right away and ends with a climax.
• The traditional story arc builds slowly to a climax and brands at the end, whereas the emerging story arc starts off high and has unexpected shifts to keep viewers watching.

or

• The traditional story arc builds slowly to a climax and features the brand at the end, whereas the emerging story arc starts off high and has unexpected shifts to keep viewers watching.
• The traditional story arc features the brand right away and ends with a climax, whereas the emerging story arc starts low and unexpectedly shifts to the climax right away.
• The traditional story arc starts low and unexpectedly shifts to the climax right away, whereas the emerging story arc features the brand right away and ends with a climax.
• The traditional story arc starts off high and has unexpected shifts to keep viewers watching, whereas the emerging story arc builds slowly to a climax and features the brand at the end.

You manage Search campaigns for a law firm that services all of California.Why is location insertion a valuable feature to use?

• It can insert ‘California’ into every headline automatically.
• It can replace other locations in the campaign’s ad copy to ‘California’.
• It can personalise the headline to their audience’s city within California.
• It can make sure that the ad only serves users in California.

Of all video campaign effectiveness levers, which is the dominant driver of return on investment and the strongest on digital media?

• Creative
• Media
• Brand
• Platform