Questions

What are two examples of the types of audiences that you could reach when using affinity audiences as a targeting option? (Choose two)

 

• Men and women aged 35 to 44
• Parents of infants
• TV comedy fans
• Golf enthusiasts
• People looking to buy a car

 

Google display ads lets advertisers upload their own ads to the system, allowing advertisers greater control over the look and feel of their messaging. What are the two types of uploaded ads?

 

• Image ads and dynamic ads
• Shopping ads and remarketing ads
• Video ads and call-only ads
• AMPHTML ads and image ads

 

Karen has opened a new business and is using Google display ads to build awareness of her new products. How does Google display ads targeting help Karen to reach her marketing objective?

 

• By building a social following, improving customer engagement and driving larger transactions.
• By tracking website traffic, improving customer service and driving longer customer interactions.
• By getting her ad in front of the right people, in the right place, at the right time.
• By getting her ad to the people she selects, based on automated marketing objective tracking.

 

Amy has created a new brand for her company’s goldfish training materials. She knows that other companies train goldfish and it is a popular sport, but she realises that it is a niche market. She wants to use a Google display ads campaign to build awareness for her new brand. Which Google display ad targeting option can help Amy with her goal of creating awareness within her niche market?

 

• Standard remarketing
• Dynamic Remarketing
• Affinity audiences
• Custom affinity audiences

 

Why does automating your bid versus using manual bidding contribute to a successful Google Ads campaign?

 

• User intent and likelihood to complete valuable actions for your business do not vary based on location, time, or device.
• The appropriate bid can often be a static target that is challenging to reach.
• If you do not bid efficiently, you could miss valuable conversions.
• The customer journey has become more complex and therefore bids should be based on general user behavior.

 

An account executive manages Google search campaigns and would like to extend her reach with Google display ads. She’s trying to decide whether to use the default optimised targeting or to add more layers of targeting manually herself.

 

• She prefers more control over all aspects of her display campaigns.
• She prefers to offer minimal input and relies on automated solutions.
• She wants to deliver both search and display ads from the same campaign.
• She wants the same level of results without managing the campaigns.