Questions

After implementing Smart Bidding and broad match, what are three campaign best practices that you should follow?

 

• Use cross-device reporting
• Use contextual signals
• Use responsive search ads
• Be mindful of negative keyword targeting.
• Monitor Quality Score.

 

What is the advantage of automating your bid over using manual bidding when it comes to a successful Google Ads campaign?

 

• User intent and likelihood to complete valuable actions for your business don’t vary based on location, time, or device.
• The customer journey has become more complex and therefore bids should be based on general user behavior.
• The appropriate bid can often be a static target that’s challenging to reach.
• If you don’t bid efficiently, you could miss valuable conversions.

 

Google Ads was designed to help businesses achieve online success. To accomplish this, Google Ads was built on three core principles. What are these principles?

 

• Sales, consideration, and integrity
• Growth, reach, and traffic
• Relevance, control, and results
• Influence, awareness, and promotion

or

• Relevance, control and results
• Influence, awareness and promotion
• Sales, consideration and integrity
• Growth, reach and traffic

 

Based on analysis of their marketing data, a web development business has determined that the highest-value consumers reach out via an interest form on their website. The firm wants more potential users to submit this form. Which campaign objective aligns with this business’s goals?

 

• Brand awareness and reach
• Leads
• Website traffic
• Product and brand consideration

 

You recently launched a new product called Wonder Boots. You want to attract more traffic via Google Ads but only for searches that are solely for the product name, Wonder Boots. How can you attract search traffic for Wonder Boots product name queries only?

 

• Using exact match
• Using keyword targeting
• Using broad match
• Using phrase match

 

Karen has evaluated her Google search ads campaign’s optimisation score after noticing that the campaign’s performance had slipped. The score is much lower than it was a month ago. She accepts an optimisation recommendation from the available list. What will happen to her campaign’s optimisation score?

 

• It will improve by the end of the month.
• It will gradually improve by the end of the week.
• It will improve by the end of the day.
• It will improve upon acceptance.