Questions

Theo is looking to improve his Google search ads campaign. On his Google Ads Recommendations page, he notices that his Google Search campaign has an optimisation score of 75%. What does this mean?

 

• The campaign is performing 25% under budget, as defined by Theo.
• The campaign could improve by following the listed recommendations in Theo’s account.
• The campaign is performing better than 75% of all search campaigns.
• The campaign needs a 75% improvement to be fully optimised for Theo’s goals.

 

Your marketing company has created an enticing ad that receives many clicks relative to impressions. What effect could the ad have on the Google Ads auction?

 

• The ad could lead to a higher cost-per-click for the advertiser.
• The ad’s quality could reduce cost-per-click by at least 40%.
• The higher expected click-through rate could lead to a higher Ad Rank.
• The advertiser could receive more bids in the auction.

 

Jasmine is the director of marketing for a chain of clothing shops. She’s been given a set budget and needs to drive as many potential customers to her website as possible. What automated bidding strategy should she use in her campaign?

 

• Target return on ad spend (tROAS)
• Maximise conversions
• Maximise clicks
• Target impression share

 

When visibility is the campaign goal, which bidding strategy should an advertiser choose?

 

• Enhanced cost-per-click (eCPC)
• Maximize Conversions
• Target impression share
• Maximize clicks

 

Which two asset types can also be served as account-level automated assets?

 

• Dynamic sitelinks
• Dynamic callouts
• Promotional callouts
• Call asset

 

You want to improve the relevance of an ad with a particular set of keywords. The goal is to increase the Ad Rank of the ad so that it gets more exposure. What action should improve the ad relevance?

 

• Focusing on connecting to a wider audience
• Adding more negative keywords
• Improving the navigation of the landing page
• Highlighting product uniqueness