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Questions

Loretta is the advertising director for a large meal kit company. She’s setting up a Google Display campaign to identify and engage with large audiences in order to extend their market reach. Which statement most accurately describes the reach that a Google Display campaign can provide to Loretta?

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Loretta is the advertising director for a large meal kit company. She’s setting up a Google Display campaign to identify and engage with large audiences in order to extend their market reach. Which statement most accurately describes the reach that a Google Display campaign can provide to Loretta?

 

  • It allows her to reach over 75% of regional Internet users across thousands of apps and websites.
  • It allows her to reach over 90% of global Internet users across millions of apps and websites.
  • It allows her to reach over 75% of national Internet users across millions of apps and websites.
  • It allows her to reach over 90% of local Internet users across thousands of apps and websites.

 

Ken sees a high level of success from his display campaigns and wants to take performance to the next level with the help of Dynamic Remarketing. How can Dynamic Remarketing benefit him?

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Ken sees a high level of success from his display campaigns and wants to take performance to the next level with the help of Dynamic Remarketing. How can Dynamic Remarketing benefit him?

 

  • It will show exact products to potential customers who have previously seen them on his website.
  • It will help him display new products to previous visitors who viewed, but did not purchase, a product that he sells.
  • It will connect with users based on their demonstrated in-market behaviour and purchase intent.
  • It will reach audiences based on their lifestyles, interests and passions.

 

Robert manages a website that sells sporting goods. He wants his products to be featured in various online sporting publications while potential customers are researching and comparing different football brands online. Which option will help Robert influence customer consideration?

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Robert manages a website that sells sporting goods. He wants his products to be featured in various online sporting publications while potential customers are researching and comparing different football brands online. Which option will help Robert influence customer consideration?

 

  • Affinity Audiences
  • In-Market audiences
  • Custom Affinity audiences
  • Demographic retargeting

or

  • Custom affinity audiences
  • Affinity audiences
  • Demographic retargeting
  • In-market audiences

 

As an advertiser, creating your first search ad in Google Ads is a simple five-step process. What is the correct order of the five steps?

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As an advertiser, creating your first search ad in Google Ads is a simple five-step process. What is the correct order of the five steps?

 

  • Sign in to the Google Ads account where you wish to make the Search ad. In the page menu on the left of the screen, choose the + button. Choose your objective, select Search ad from the available options, and enter your campaign details. Review your campaign settings and ensure the ad meets Google’s editorial guidelines. Select Publish campaign.
  • Review your campaign settings and ensure the ad meets Google’s editorial guidelines. Sign in to the Google Ads account where you wish to make the Search ad. In the page menu on the left of the screen, choose the + button. Choose your objective, select Search ad from the available options, and enter your campaign details. Select Publish campaign.
  • Choose your objective, select Search ad from the available options, and enter your campaign details. In the page menu on the left of the screen, choose the + button. Select Publish campaign. Sign in to the Google Ads account where you wish to make the Search ad. Review your campaign settings and ensure the ad meets Google’s editorial guidelines.
  • Sign in to the Google Ads account where you wish to make the Search ad. Choose your objective, select Search ad from the available options, and enter your campaign details. In the page menu on the left of the screen, choose the + button. Select Publish campaign. Review your campaign settings and ensure the ad meets Google’s editorial guidelines.
  • In the page menu on the left of the screen, choose the + button. Sign in to the Google Ads account where you wish to make the Search ad. Choose your objective, select Search ad from the available options, and enter your campaign details. Select Publish campaign. Review your campaign settings and ensure the ad meets Google’s editorial guidelines.

or

  • In the page menu on the left of the screen, choose the + button. Sign in to the Google Ads account where you wish to make the search ad. Choose your objective, select Search ad from the available options and enter your campaign details. Select Publish campaign. Review your campaign settings and ensure that the ad meets Google’s editorial guidelines.
  • Sign in to the Google Ads account where you wish to make the search ad. In the page menu on the left of the screen, choose the + button. Choose your objective, select Search ad from the available options and enter your campaign details. Review your campaign settings and ensure that the ad meets Google’s editorial guidelines. Select Publish campaign.
  • Review your campaign settings and ensure that the ad meets Google’s editorial guidelines. Sign in to the Google Ads account where you wish to make the search ad. In the page menu on the left of the screen, choose the + button. Choose your objective, select Search ad from the available options and enter your campaign details. Select Publish campaign.
  • Choose your objective, select Search ad from the available options and enter your campaign details. In the page menu on the left of the screen, choose the + button. Select Publish campaign. Sign in to the Google Ads account where you wish to make the search ad. Review your campaign settings and ensure that the ad meets Google’s editorial guidelines.
  • Sign in to the Google Ads account where you wish to make the search ad. Choose your objective, select Search ad from the available options and enter your campaign details. In the page menu on the left of the screen, choose the + button. Select Publish campaign. Review your campaign settings and ensure that the ad meets Google’s editorial guidelines.

 

You manage marketing for a small business on a tight budget and you need to drive as many conversions as possible. In which two ways can Google Ads help?

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You manage marketing for a small business on a tight budget and you need to drive as many conversions as possible. In which two ways can Google Ads help?

 

  • Google can help you set a fixed daily budget to align with your marketing goals and maximize your performance.
  • Google’s planning, campaign setup, and optimization tools can help set an average daily budget for your goals.
  • Google has Smart Bidding strategies to help you maximize conversions at your average daily budget goals.
  • Google can automatically adjust your daily budget through AI to keep in alignment with your performance goals.

or

  • Google has Smart Bidding strategies to help you maximise conversions at your average daily budget goals.
  • Google can automatically adjust your daily budget through AI to keep in alignment with your performance goals.
  • Google can help you set a fixed daily budget to align with your marketing goals and maximise your performance.
  • Google’s planning, campaign setup and optimisation tools can help set an average daily budget for your goals.