Questions

What are key factors to keep in mind when choosing a bidding strategy for your campaign?

 

• Performance, auctions, and user journey complexities
• Budget, competition, and user thought processes
• Location, calls-to-action, and user conversion costs
• Targeting, auctions, and campaign cost-per-click

or

• Location, calls to action and user conversion costs
• Performance, auctions and user journey complexities
• Budget, competition and user thought processes
• Targeting, auctions and campaign cost per click

 

Of the ad formats available on the Google Display Network, which one will automatically adjust its presentation to best fit the available space on the page?

 

• Responsive display ads
• AMPHTML ads
• Uploaded ads
• Image ads

 

Brian’s desired audience isn’t covered by the segments that in-market audiences offers. What’s another suitable option that Brian could choose to help him influence potential customer consideration?

 

• Demographic targeting
• Custom intent audiences
• Similar Audiences
• Standard remarketing

 

Quinn recently launched a display campaign for his women’s clothing shop. Since the launch, his website traffic has increased, but sales have remained flat. Which story shows Quinn using remarketing to drive action?

 

• Quinn creates a list of basket abandoners that identifies users who visited his website, considered buying his clothing, but didn’t purchase. He shows them an ad with a promotional discount code.
• Quinn creates a custom audience segment using keywords and URLs as inputs. He hopes to extend his audience to customers who are interested in women’s accessories.
• Quinn uses the in-market audience segment for baking supplies with the intent of reaching potential customers while they’re actively browsing for women’s clothing and are close to a conversion.
• Quinn remarkets using his original business objectives and campaigns, with new users from an uploaded compatible list. By leveraging existing materials, he aims to extend his reach while saving cost.

 

If visibility is the primary campaign goal, which bidding strategy would be the most effective for an advertiser to use?

 

• Maximize conversions
• Enhanced cost-per-click (eCPC)
• Target impression share
• Maximize clicks

 

Why should campaigns with different marketing objectives be separated into different Performance Planner plans?

 

• So that spend is not reallocated between two different marketing objectives
• To avoid any potential keyword duplicates between different marketing objectives
• So that seasonal trends can be better identified for each individual marketing objective
• To prevent campaigns from becoming “Limited by Budget”