CertificationAnswers

We help you to get prepared and pass your Marketing online Certification exams

EN FR ES DE IT PT RU PL NL TR JA CN KO ID

Questions

Tony recently attended a summit where great emphasis was placed on the topic of conversion rate optimisation (CRO). Tony feels like CRO would take their business, FountainCloud, to the next level. Why is CRO important?

by

Tony recently attended a summit where great emphasis was placed on the topic of conversion rate optimisation (CRO). Tony feels like CRO would take their business, FountainCloud, to the next level. Why is CRO important?

 

  • It provides invaluable insights into what other businesses are focusing on in the same industry.
  • It gives businesses an accurate projection of what to expect from the industry and its users in the future.
  • It takes the goal of delivering a great user experience and turns it into an operational strategy for the business.
  • It’s an entirely automated feature, allowing business owners and teams to focus on other areas of the business.

 

The product managers and developers for MovingAway.com have spent considerable effort to improve the responsiveness of the website. Now, they’re trying to determine the best way to measure the performance of the site. What’s one factor that they should consider in choosing responsiveness metrics?

by

The product managers and developers for MovingAway.com have spent considerable effort to improve the responsiveness of the website. Now, they’re trying to determine the best way to measure the performance of the site. What’s one factor that they should consider in choosing responsiveness metrics?

 

  • Using real-world results instead of lab-testing results
  • Average time between user clicks is a measure of view time
  • Ratio of total visitors per day to total hits per day
  • Using cloud-based testing services to simulate the actual user experience

 

A workout clothing retail chain wants to place ads for a mobile campaign that focuses on reaching mobile devices like smartphones and tablets. Which ad placement option would be outside the scope of that campaign objective?

by

A workout clothing retail chain wants to place ads for a mobile campaign that focuses on reaching mobile devices like smartphones and tablets. Which ad placement option would be outside the scope of that campaign objective?

 

  • Tablet fitness news aggregation app
  • Mobile website for running enthusiasts
  • An exercise and health monitoring app
  • Desktop website for exercise news

 

A national medical device company is ready to launch their campaign for a new wheelchair. Which role within their organisation has the ability to send the Campaign Manager 360 tags to advertisers?

by

A national medical device company is ready to launch their campaign for a new wheelchair. Which role within their organisation has the ability to send the Campaign Manager 360 tags to advertisers?

 

  • Agency creative planner
  • Agency administrator
  • Agency media planner
  • Agency trafficker

 

A fitness clothing brand is launching a new line of high-impact workout attire. They want to report on how many new and unique users are purchasing their items and are being reached by their media campaigns. Which reports should they be reviewing?

by

A fitness clothing brand is launching a new line of high-impact workout attire. They want to report on how many new and unique users are purchasing their items and are being reached by their media campaigns. Which reports should they be reviewing?

 

  • Standard report and Floodlight report
  • Floodlight report and Reach report
  • Floodlight report and Summary report
  • Standard report and Reach report