Questions

Jessie is shopping for their husband’s anniversary present. Their husband loves to go fly fishing whenever they can. Jessie uses their mobile phone to ask for the nearest outdoor supplies shop. Their phone opens up the map application with directions to a nearby location only five minutes away. This is an example of what kind of personalised user experience?

 

• Delivering a relevant landing page
• Using machine learning
• Google’s One Tap sign-in
• Using known user signals

 

Trevor is the owner of Sportelo and is wondering what impact Sportelo’s mobile experience is having on revenue. Trevor understands that they can calculate this with the mobile conversion rate (mCvR). Sportelo receives 200,000 clicks with an mCvR of 1%. The average order value is £200. How much revenue does Sportelo’s mobile experience create?

 

• £150,000
• £400,000
• £600,000
• £250,000

 

The Johnson Door Company has a website named JDoors.com. Last year, they released a mobile app available on both Android and iOS. They encourage users to use the app instead of the website because of its advanced capabilities. Currently, they advertise on YouTube and several other sites. When customers click on an ad, it takes them to JDoors.com instead of the app. What web technology can open a product URL directly in a mobile app?

 

• Universal links
• Deep linking
• HTML5
• Two-factor authentication

 

Alan is the lead marketer for NewYorkCourier, a New York-based courier company. Their dev team has implemented several personalisation features in the site. Before the changes go live, they’d like to test the effectiveness of the new personalisation features. What Google service can easily test the changes on NewYorkCourier, a New York-based courier company?

 

• Google Analytics 360
• Optimise 360
• Google Site Testing
• Integration Centre

 

Gerald is the product manager for LaughItUp.com, a website for comedians. Earlier this year, many comments in site feedback complained about poor responsiveness. Working with the site marketing and development teams, Gerald created a plan where the site responsiveness metrics couldn’t fall below a certain level. Which plan type is Gerald’s plan?

 

• A performance plan
• A speed plan
• A performance budget
• A speed threshold

 

Tierra is the marketer for Far West Imports. They’re the project lead for a new smartphone app that will help customers to order products more easily. Thanks to Google’s advice, their dev team has incorporated many features to boost conversion numbers. The marketing VP is insisting that Tierra assess the efficiency of the shopping basket and checkout features. Which Google service allows them to test the app’s UI and features?

 

• Firebase A/B Testing
• SplitMetrics
• Optimizely
• Google Analytics 360