Questions

A fitness equipment company is setting up their campaign and is ready to upload creatives to be hosted in Campaign Manager 360. What four options are available to them?

Display, rich media, connected TV and audio ads
Display, audio, in-stream and mobile ads
Display, rich media, audio and in-stream video
Display, in-stream video and connected TV ads

You’re working with a beverage client on a new campaign. After reviewing a report in Campaign Manager 360, you notice that the default ads are running more often than the new campaign-assigned ads. What could be the cause of this issue?

by vmartinez

You’re working with a beverage client on a new campaign. After reviewing a report in Campaign Manager 360, you notice that the default ads are running more often than the new campaign-assigned ads. What could be the cause of this issue?

You included geo and language targeting that limits serving of preferred ad creative.
You set the ad to run across multiple publisher sites and platforms.
You included three different creative types to run in this campaign.
You set the priority of the ad as a priority ‘2’ so that it ran before the standard ad ran.

Your new bookshop client is running a campaign for its new training series that kicks off with a how-to brochure. They’re using a counter tag within their Floodlight tags in Campaign Manager 360. Which counting method should you use if you want to measure how many users downloaded the brochure?

by vmartinez

Your new bookshop client is running a campaign for its new training series that kicks off with a how-to brochure. They’re using a counter tag within their Floodlight tags in Campaign Manager 360. Which counting method should you use if you want to measure how many users downloaded the brochure?