Questions

A gym equipment business called Gymnex feel like some of the pages on their website are weaker than others. The teams at Gymnex understand that identifying these pages is crucial for conversion rate optimisation (CRO). Which of the following actions can help Gymnex to identify which pages need the most attention with regards to CRO?

 

• Comparing other businesses’ websites against their own
• Checking the ‘Landing pages’ section in Google Ads
• Having a designer inspect the cosmetic side of the pages
• Reviewing the website’s funnel or flow

 

Diane is explaining to their client SushiZoo that the user journey is a complex one when it comes to creating a conversion. Which phases of the user journey does what’s described as the ‘messy middle’ include?

 

• The exploration and action phase
• The initial search and exploration phase
• The exploration and evaluation phase
• The initial search and action phase

 

 

Jerry is the marketer for YardSale.com, an online auction site. Revenue from the site is at an all-time low. The VP of marketing is demanding an explanation. Jerry suspects that the site isn’t as user-friendly as it could be. Google Analytics shows that exit rates are high. Jerry would like to better understand how users move through the website. Which category of Google Analytics reports can give Jerry that information?

 

• Audience reports
• Conversions reports
• Flow visualisation reports
• Attribution reports

 

You are designing a mobile website for a company called PoliticalNews.com. It’ll be the primary showcase for their political news service. The website’s design must include access through mobile devices. To make sure that customers have a good experience with the PoliticalNews.com website, what should be the primary marketing goal?

 

• That site users leave positive reviews about products on the site
• That the customer tells all of their friends about the site
• To present the brand as if the customer had walked into the shop
• To encourage the user to spend hours browsing products on the site

 

Vicky manages the Google Ads account for the business RelicsComics. Vicky focuses on improving the mobile conversion rate (mCvR) while everything else remains the same. What changes can RelicsComics expect to see in their Google Ads account if Vicky is successful in increasing the mCvR?

 

• Conversions decrease while revenue increases.
• Conversions and revenue increase.
• Clicks and revenue increase.
• Conversions increase while revenue decreases.