Questions

Where in the Google Marketing Platform can you manage connections across a number of its products?

 

• Admin Account
• Floodlight Configuration
• Data Management Center
• Integration Center

or

• Data management centre
• Floodlight configuration
• Admin account
• Integration Centre

 

Your client wants to set transcoding for their upcoming campaign that includes in-stream video creatives. At what Campaign Manager 360 hierarchy is transcoding set for in-stream video creatives?

 

• Ad
• Package
• Placement
• Creative

 

You’re working with an online car hire agency on a new ad campaign. They use Campaign Manager 360 and want to use a Google solution to measure app conversions. They’re comfortable with coding. What solution would you recommend to meet their needs?

 

• Google Analytics 4
• Google Play installs
• Looker Studio
• A third-party SDK

 

After setting up separate child advertisers for your client, what’s the next step to prepare your client’s account in Campaign Manager 360?

 

• Create a campaign for their new line of gloves.
• Select the ad sizes for your glove creatives.
• Upload your glove specific creatives into your account.
• Choose optimal placements for their glove launch.

 

What can Floodlight tags do within Campaign Manager 360?

 

• Measure customer conversion and create audience lists for enhanced user engagement
• Measure customer conversion and create enhanced creatives
• Create audience lists for enhanced user engagement and create enhanced creatives
• Create enhanced creatives and report on multi-platform campaigns

 

When scheduling creatives within Campaign Manager 360, what’s one thing that you need to do to make sure an appropriate ad will run every time?

 

• Create a default ad so that any audience can view it if it needs to be shown.
• Set your geographic targeting to only a small amount of regions across the United States.
• Set your account to only serve across mobile devices.
• Create an ad with multiple region-specific creatives.