Questions

You’re working with a clothing distributor that’s launching a new line of scarves. They’re running ads across mobile web and in-app inventory. If they want to see purchases across both platforms, which report should you run?

 

• Instant Report with total conversions metric
• Path to Conversion Report with total revenue metric
• Reach Report with impression reach metric
• Multi-device Report with cross screen conversion metric

 

Your new client’s business has a home decor division and a construction division. Since this is the first time that you’re working with them, you’ll need to set up their Campaign Manager 360 network so that they’re able to separate their divisions while also being able to see a holistic view of their company.n n What kind of setup will allow for this differentiation?

 

• Set up two parent advertisers under one Campaign Manager 360 network.
• Set up separate child advertisers under the parent advertiser.
• Set up separate campaigns under the parent advertiser.
• Set up two separate placements under the parent advertiser.

 

In which scenario will you use the video impressions or video starts metric within Campaign Manager 360?

 

• You’re working with a painting company running a new campaign. They’re running video ads and want to determine how many users watched the third quartile of the video ad.
• Your beverage distributor client is launching a video campaign. They’re running video ads and want to determine how many users watched the first quartile of the video ad.
• Your footwear client has a new line of basketball sneakers launching soon. They’re running video ads and want to see how many impressions their video ad received.
• You’re working with a national vegetable distributor launching a new vegetable product. They’re running video ads and want to know how many users watched the video ad in its entirety.

or

• Your beverage distributor client is launching a video campaign. They’re running video ads and want to determine how many users watched the first quartile of the video ad.
• You’re working with a national vegetable distributor launching a new vegetable product. They’re running video ads and want to know how many users watched the video ad in its entirety.
• You’re working with a painting company running a new campaign. They’re running video ads and want to determine how many users watched the third quartile of the video ad.
• Your footwear client has a new line of basketball trainers launching soon. They’re running video ads and want to see how many impressions their video ad received.

 

You’re working with a national flower distributor to plan desired creatives for a new campaign. During the creative serving process, which of the following steps are relevant to the process?

 

• Creative rotation rules, creative weight, creative type
• Creative length, creative weight, creative scheduling
• Creative rotation rules, creative ratio, creative priority and creative scheduling
• Creative rotation rules, creative flight dates, creative scheduling

 

A PC accessories retailer has decided to add a new 640×480 MP4 video ad placement to their in-stream video campaign. In Campaign Manager 360, what step should they take to include this video format and resolution option in their campaign?

 

• Take no further steps after uploading the video file.
• Enable all transcoding options in the list.
• Submit a new tag to publishers that’ll serve the ad.
• Enable the specific option in the transcode list.

 

Your client would like to measure how many new users are seeing their campaign. They’d like to view this on a spreadsheet emailed daily. Which Campaign Manager 360 measurement feature should you use to meet their request?

 

• Instant reporting
• Report Builder
• Offline reporting
• Summary dashboard