What technology can help an advertiser serve ads that work well for both desktop and mobile platforms?
- HTML5 format
- Native apps
- Campaign Manager 360
- Display & Video 360 Marketplace
Questions
Your client, who owns a vegan foods online shop, is ready to roll out a video campaign. They only have companion ads ready to serve. What would you advise them to do?
Your client, who owns a vegan foods online shop, is ready to roll out a video campaign. They only have companion ads ready to serve. What would you advise them to do?
- Delay the entire campaign.
- Cancel the entire campaign.
- Until the video ads are ready, begin the campaign with companion ads.
- Cancel the video ad placements but proceed with the companion ads.
You’re working with a clothing brand that’s launching a new line of hats. They want to use mobile in-app advertising but they want to make sure that these ads send their audience to the in-app landing page for the new hat line. Which tool within Campaign Manager 360 should you use to meet their request?
You’re working with a clothing brand that’s launching a new line of hats. They want to use mobile in-app advertising but they want to make sure that these ads send their audience to the in-app landing page for the new hat line. Which tool within Campaign Manager 360 should you use to meet their request?
- Landing page links
- Deep links
- Customised links
- Targeting links
Which types of digital marketing roles most commonly use Campaign Manager 360?
Which types of digital marketing roles most commonly use Campaign Manager 360?
- Publisher, strategists, and traders
- Media traffickers, analysts, media planners
- Media traffickers, strategists, and TV buyers
- Analysts, traders, and media planners
or
- Media traffickers, analysts and media planners
- Publishers, strategists and traders
- Media traffickers, strategists and TV buyers
- Analysts, traders and media planners
Your colleague has a campaign running across multiple platforms including mobile web, mobile app and desktop web. When they review their campaign, they notice that mobile-specific metrics aren’t appearing. What could be the reason for this error?
Your colleague has a campaign running across multiple platforms including mobile web, mobile app and desktop web. When they review their campaign, they notice that mobile-specific metrics aren’t appearing. What could be the reason for this error?
- Mobile reporting dimensions were left out of Report Builder.
- They only included ‘mobile app’ as a platform filter.
- They only included mobile app installs as a filter.
- Mobile website was left out of the campaign.
Your home decor client wants to start running mobile ads within their current campaign. Some creatives are already mobile-optimised and may be already appearing across mobile websites. What’s the first thing that they should check within their Campaign Manager 360 account to ensure delivery?
Your home decor client wants to start running mobile ads within their current campaign. Some creatives are already mobile-optimised and may be already appearing across mobile websites. What’s the first thing that they should check within their Campaign Manager 360 account to ensure delivery?
- They should configure their account in Campaign Manager 360 to include mobile devices, tablets and mobile apps.
- They should set up their campaign creatives in Campaign Manager 360 for mobile-friendly sizes and formats.
- They should modify their existing desktop display campaign within Campaign Manager 360.
- They should examine their campaign trafficking settings in Campaign Manager 360 to see if their ads are mobile-friendly.