Questions

A national trainer company wants to see if their ad appeared outside the geographic target. What’s a good way to view metrics for the geographic brand safety target?

 

• Using the summary dashboard
• Using the verification tool
• Using the Report Builder
• Using instant reporting

 

Your client is an advertising agency that manages multiple clients across various categories. How should they structure their Campaign Manager 360 instance(s) to make sure that there’s simple transferability?

 

• Create many campaigns, one for each of the agency’s clients.
• Create one agency account with multiple advertisers within that account.
• Create many campaigns for each account you manage within the agency.
• Create multiple networks, one for each of the multiple clients.

 

Within Campaign Manager 360, what are the components of each account?

 

• Advertisers, user roles, user profiles, campaigns, Floodlight configuration, Floodlight tags, sites, placements, ads, creatives, and billing
• Campaigns, user roles, placements, ads, reporting, Floodlight configuration, Floodlight tags, sites, placements, ads, creatives, and creatives
• Sites, placements, ads, inventory, campaigns, Floodlight configuration, Floodlight tags, sites, placements, ads, creatives, and creatives
• Placements, ads, advertisers, reporting, inventory, Floodlight configuration, Floodlight tags, sites, placements, ads, creatives and billing

or

• Placements, ads, advertisers, reporting, inventory, Floodlight configuration, Floodlight tags, sites, placements, ads, creatives and billing
• Sites, placements, ads, inventory, campaigns, Floodlight configuration, Floodlight tags, sites, placements, ads, creatives and creatives
• Campaigns, user roles, placements, ads, reporting, Floodlight configuration, Floodlight tags, sites, placements, ads, creatives and creatives
• Advertisers, user roles, user profiles, campaigns, Floodlight configuration, Floodlight tags, sites, placements, ads, creatives and billing

 

You’re working with a new client looking to use video advertising within Campaign Manager 360. Which two types of video ad creatives can they use?

 

• In-banner video and bumper video
• In-banner video and out-stream video
• In-stream video and in-text video
• In-stream video and in-stream video redirect

 

Your fitness equipment client just launched a virtual fitness app. They’re offering a pricing special for users who download their app in store. Your client would like to have the website traffic directed to the mobile site, then have the mobile site traffic directed to the shop for the special. What do you need to do in Campaign Manager 360 to split up your traffic to achieve that outcome?

 

• Use audience targeting to engage users looking for virtual fitness apps and who are close to a shop location.
• Use audience targeting to include users who have already purchased equipment from the brand.
• Use mobile targeting to surface two separate ads so that users can be directed accordingly.
• Use mobile targeting to include mobile app and mobile web ads in their campaign.

 

A furniture company wants to start using Campaign Manager 360 to start advertising across mobile platforms, focusing primarily on smartphones. Which scenario represents a consideration to bear in mind for advertising on a smartphone?

 

• A creative for all 8×10 rugs is extra large, animated, with very detailed flight specifications.
• A creative for their sectional couch is mobile-optimised, directing to their mobile website.
• A creative for throw pillows is a dynamic animation and requires a strong Wi-Fi and broadband connection.
• A creative for coffee tables is a long-length video ad directing users to their mobile design studio.