Questions

Your client wants to measure users’ ability to see their video. Which metric within Campaign Manager 360 should they use to do this?

 

• Video full screen
• Video plays
• Video views
• Video completions

 

You’re working with a paper company that has multiple creatives for their upcoming card stock campaign. Which product works with Campaign Manager 360 to ensure the seamless integration of creatives?

 

• Display & Video 360
• Ads Data Hub
• Google Analytics 4
• Search Ads 360

 

Which Floodlight feature makes it possible to measure specific elements on a webpage at the time of a conversion event?

 

• Custom attribute
• Custom dimension
• Custom variable
• Custom parameter

 

What’s a key differentiator of Campaign Manager 360?

 

• It’s a search management platform that helps agencies and marketers efficiently manage some of the largest search marketing campaigns in the world, across multiple engines and media channels.
• It’s a single tool for planning campaigns, designing and managing creative, organizing and applying audience data, finding and buying inventory, and measuring and optimizing campaigns.
• It’s a set of tools that gives insights to better understand customers. You can use those insights to take action, such as improving a website and creating tailored audience lists.
• It’s a web-based ad management system for advertisers and agencies that helps with digital campaign management and includes a robust set of features for ad serving, targeting, verification, and reporting.

or

• It’s a single tool for planning campaigns, designing and managing creative, organising and applying audience data, finding and buying inventory and measuring and optimising campaigns.
• It’s a set of tools that gives insights to better understand customers. You can use those insights to take action, such as improving a website and creating tailored audience lists.
• It’s a web-based ad management system for advertisers and agencies that helps with digital campaign management and includes a robust set of features for ad serving, targeting, verification and reporting.
• It’s a search management platform that helps agencies and marketers efficiently manage some of the largest search marketing campaigns in the world, across multiple engines and media channels.

 

An electric company wants to advertise their business within several Android apps. After developing the campaign in Campaign Manager 360 and assigning creatives, there’s an error occurring. What may have caused the error?

 

• They set the creatives to run on all mobile platforms.
• They assigned the creative to run across multiple mobile operators.
• They set an HTML5 creative to run on desktop.
• They set the creatives to run on iOS.

 

You’re ready for your tennis shoe campaign to launch. What do you need to do to make sure that Campaign Manager 360 knows to serve the creatives to a top sports site?

 

• Download and send tennis shoe placement tags to the specific publisher.
• Upload creatives that are specific to tennis shoes to your account.
• Select the ad sizes for the tennis shoe campaign on the publisher.
• Choose optimal placements on the publisher for the tennis shoe campaign.