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Questions

When should an advertiser, who’s using Campaign Manager 360 to run an in-stream video ad campaign, consider activating default ads for placement?

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When should an advertiser, who’s using Campaign Manager 360 to run an in-stream video ad campaign, consider activating default ads for placement?

 

  • When serving ads to only desktop users
  • When serving ads to any user or device
  • When serving ads to only mobile users
  • When serving ads to only tablet users

 

Your client wants to run their trainer campaign across three different sports publishers, each with different video creative specifications. One accepts 300×250-only companion ads, one requires VAST and vPaid tags, and the third hasn’t sent specifications. How should you traffic this campaign?

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Your client wants to run their trainer campaign across three different sports publishers, each with different video creative specifications. One accepts 300×250-only companion ads, one requires VAST and vPaid tags, and the third hasn’t sent specifications. How should you traffic this campaign?

 

  • Use only one placement for all three publishers.
  • Wait until all three publishers provide video ad specifications.
  • Use Publisher Spec library to effectively transcode videos.
  • Wait until all three publishers have the same specifications.

 

A client would like to better understand how Campaign Manager 360 works. What’s the correct order of steps that you’d use to describe Campaign Manager 360’s process?

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A client would like to better understand how Campaign Manager 360 works. What’s the correct order of steps that you’d use to describe Campaign Manager 360’s process?

 

  • 1. Using audience and contextual signals, Campaign Manager 360 supplies a creative option. 2. Campaign Manager 360 selects an ad to use the space. 3. People visit the website with ad space. 4. The ad serves and sends performance information to Campaign Manager 360.
  • 1. People visit the website with ad space. 2. Campaign Manager 360 selects an ad to use the space. 3. Using audience and contextual signals, Campaign Manager 360 supplies a creative option. 4. The ad serves and sends performance information to Campaign Manager 360.
  • 1. Campaign Manager 360 selects an ad to use the space. 2. People visit the website with ad space. 3. The ad serves and sends performance information to Campaign Manager 360. 4. Using audience and contextual signals, Campaign Manager 360 supplies a creative option.
  • 1. People visit the website with ad space. 2. The ad serves and sends performance information to Campaign Manager 360. 3. Campaign Manager 360 selects an ad to use the space. 4. Using audience and contextual signals, Campaign Manager 360 supplies a creative option.

 

Which Google Analytics feature relies on machine learning and Google AI for measuring conversions that can’t be spotted through direct observation?

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Which Google Analytics feature relies on machine learning and Google AI for measuring conversions that can’t be spotted through direct observation?

 

  • The Key event modeling feature
  • The Conversion events feature
  • The Attribution paths feature
  • The Conversion window feature

or

  • The Conversion events feature
  • The Conversion window feature
  • The Key event modelling feature
  • The Attribution paths feature

 

If you’ve enabled Ad Personalisation for your property but want to exclude specific events, what happens to the data for those events?

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If you’ve enabled Ad Personalisation for your property but want to exclude specific events, what happens to the data for those events?

 

  • That data will only be available in the Advertising section
  • That data will only be used for measurement purposes
  • That data will only be used for audiences in Google Ads
  • That data will only be available in the Reports and Explore sections