Questions

Which section would you open in your Google Analytics property to find advanced techniques that can help you uncover deeper insights about your customers’ engagement?

 

• Open the Explore section.
• Open the Reports section.
• Open the Admin section.
• Open the Advertising section.

 

If you wanted to create new audiences for your e-commerce site through segmentation that made sense for your business – based on users who’ve made a purchase, for example –, which of these approaches would give you a predictive audience?

 

• You create an audience of users who made a purchase in the last 30 days
• You create an audience of users who started checking out but didn’t complete the purchase
• You create an audience of users who are likely to purchase in the next seven days
• You create an audience of users who added items to their purchase wishlist

 

Your business has a website and an app for both iOS and Android. If you want to analyse events and users together across these three, what would your account setup look like?

 

• One property with a web data stream for your website and one property with two app data streams, one for iOS and the other for Android
• One property with one web data stream for your website and one app data stream for your app
• One property with a web data stream for your website and one property with an app data stream for your app
• One property with one web data stream for your website and two app data streams, one for iOS and the other for Android

 

When your team wants to troubleshoot data discrepancies or unexpected trends in your Google Analytics property, which dimensions should they use to identify anomalies or potential issues?

 

• They should use country, OS version, operating system with version.
• They should use page path, screen resolution, item name.
• They should use OS version, operating system with version, key event.
• They should use item name, device category, date.

 

The data that you collect on your point-of-sale system could complement data that your website and app sends to Google Analytics. Which feature allows for the collection and sending of events directly to Google Analytics servers?

 

• Modify event
• Data import
• HTTP request
• Measurement Protocol

 

Your team is looking to add a net-new report to the left-hand nav that shows the source/medium filtered to desktop users only. Which new report template should they use to create this?

 

• They should use the Demographic details template.
• They should use the Landing page template.
• They should use the Traffic acquisition template.
• They should use the Tech details template.