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How does Google Analytics measure and report distinct user interactions when a Google Analytics 4 property exists on a mobile app and website?

by vmartinez

How does Google Analytics measure and report distinct user interactions when a Google Analytics 4 property exists on a mobile app and website?

 

  • As sessions
  • As events
  • As views
  • As hits

 

Filed Under: Google Analytics Certification Exam Answers

You’re setting up your web data stream so that your website is feeding your Google Analytics property with data. While setting up this web data stream, what happens when you leave the enhanced measurement setting enabled?

by vmartinez

You’re setting up your web data stream so that your website is feeding your Google Analytics property with data. While setting up this web data stream, what happens when you leave the enhanced measurement setting enabled?

 

  • Conversion reporting for the web data stream uses machine learning to distributes credit across channels
  • Additional events are collected from your website without you needing to change your website’s code
  • Events from your mobile app can be combined with your existing website data
  • Events can be associated with signed-in users to enable cross-device reporting

 

Filed Under: Google Analytics Certification Exam Answers

Which of these describes how conversion events from Google Analytics can be used in Google Ads when they are linked together?

by vmartinez

Which of these describes how conversion events from Google Analytics can be used in Google Ads when they are linked together?

 

  • Google Ads can use these conversions to adjust and optimize your ad copy
  • Google Ads can use these conversions to see industry benchmarking data
  • Google Ads can use these conversions to optimize your bids for ad placements
  • Google Ads can use these conversions to generate new keyword ideas

or

  • Google Ads can use the conversion events to optimise bids for ad placements.
  • Google Ads can use the conversion events to create new keyword ideas.
  • Google Ads can use the conversion events to adjust and optimise ad copy.
  • Google Ads can use the conversion events to show industry benchmarking data.

 

Filed Under: Google Analytics Certification Exam Answers

Which Analytics 360 feature allows you to create a new data set with a broad view of your business across products, brands or regions by combining data from multiple source properties?

by vmartinez

Which Analytics 360 feature allows you to create a new data set with a broad view of your business across products, brands or regions by combining data from multiple source properties?

 

  • Data streams
  • Organisations
  • Roll-up properties
  • Subproperties

 

Filed Under: Google Analytics Certification Exam Answers

If you want to gain insights into the organic search queries that are taking users to your website, which platform should you connect with Analytics?

by vmartinez

If you want to gain insights into the organic search queries that are taking users to your website, which platform should you connect with Analytics?

 

  • Google Ads
  • Firebase
  • Search Ads 360
  • Search Console

 

Filed Under: Google Analytics Certification Exam Answers

If you’re a business owner who wants to analyse how users arrive at your website and app, as well as the user journeys across both of these platforms, what should you use to generate insights?

by vmartinez

If you’re a business owner who wants to analyse how users arrive at your website and app, as well as the user journeys across both of these platforms, what should you use to generate insights?

 

  • Use Google Analytics 4 properties.
  • Use Firebase.
  • Use Google Marketing Platform.
  • Use Universal Analytics properties.

 

Filed Under: Google Analytics Certification Exam Answers

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  • Home
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    • Google Ads
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      • Display
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      • AI-powered Shopping Ads
      • Grow Offline Sales
    • Google Analytics Certification
    • Google Marketing Platform
      • Campaign Manager 360
      • Display & Video 360
      • Search Ads 360
      • Conversion Optimisation
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  • Contact

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