Questions

You want to know how various ads that you’ve placed work together on the path to conversions, so you decide to look at the Attribution paths report. Where in your Google Analytics 4 property can you find this report?

 

• To view the report, go to Admin.
• To view the report, go to Explore.
• To view the report, go to Advertising.
• To view the report, go to Reports.

 

You need to review several sets of data, and decide to create a table report so that you can see them side by side. Which component of the Analytics interface helps you do that?

 

• The segments component
• The filters component
• The comparisons component
• The date picker component

 

If you wanted to see the steps that your users take to reach a key task or conversion, which exploration technique would you use to visualise those steps and see how well they’re doing at succeeding or failing at each step?

 

• Use funnel exploration.
• Use free form.
• Use cohort explorations.
• Use segment overlap.

 

Your team is developing a dashboard to view analytics data alongside in-store customer purchase data that’s located in another business application. Which of these Google Analytics features would they use to do this?

 

• They would use measurement protocol.
• They would use Data API.
• They would use Admin API.
• They would use Firebase SDK.

 

Which of these reports should you pull when you want to determine whether users behave differently on your product detail pages based on the type of device that they’re using?

 

• You should pull the Tech details report.
• You should pull the Events report.
• You should pull the User acquisition report.
• You should pull the Pages and screens report.

 

Once you’ve customised a report, where does it need to be added to in order to appear in the left-hand navigation?

 

• Library
• Explore
• Collection
• Admin