Questions

Which data collection feature allows you to control the amount of time that user-level and event-level data is stored by Google Analytics?

 

• Disable data collection
• Data retention period
• Consent mode
• IP address settings

 

To understand how many users are coming from various devices, like desktops or mobile phones, you run a report that shows this data, per device, over the past 30 days. In this report, what is device type?

 

• A metric
• An event
• A user
• A dimension

 

To link a Google Analytics property to BigQuery, you’ll see two options for selecting how frequently that data should be exported. What are those two options?

 

• The two options are Daily and Weekly.
• The two options are Weekly and Streaming
• The two options are Daily and Streaming.
• The two options are Hourly and Streaming.

or

• The two options are hourly and streaming.
• The two options are daily and streaming.
• The two options are daily and weekly.
• The two options are weekly and streaming

 

Which of these tasks can be performed using audience triggers?

 

• Create new events based on an audience rule being satisfied
• Create new events based on existing event parameters
• Create new audiences based on specific events that are triggered
• Create new audiences based on predictive metrics

 

When you view a User acquisition report and a Traffic acquisition report, what are the key differences in the information that each report will highlight for you?

 

• A User acquisition report shows you the very first campaign/source/medium of the session. And the Traffic acquisition report shows you the campaign/source/medium of the last touch.
• A Traffic acquisition report shows you the very first campaign/source/medium that the user arrived at the site with. And the User acquisition report shows you the campaign/source/medium for the session.
• A Traffic acquisition report uses a data-driven attribution model to show you the campaign/source/medium that the user arrived at the site with. And the User acquisition report shows you the campaign/source/medium of the last touch.
• A User acquisition report shows you the very first campaign/source/medium that the user arrived at the site with. And the Traffic acquisition report shows you the campaign/source/medium for the session.

 

You have a website and want to start gathering and reporting insights for it in Google Analytics. What should you set up first?

 

• Analytics tag
• Google Ads
• Firebase SDK
• Analytics SDK