Questions

What’s one recommendation for setting up a Performance Max for omnichannel goals campaign?

 

• Include all products from the local product inventory feed
• Segment products by performance and business goals
• Include all products from the local product feed
• Segment products by availability and product type

 

In which scenario would you use a shop-centric approach?

 

• A supermarket company looking to grow foot traffic to their physical locations and promote available products
• A business that would like their in-store customers to sign up for their monthly newsletter.
• A local Internet provider that is looking to secure leads online to promote their new service bundle.
• An e-commerce website looking to optimise online performance and return on investment across the online customer journey.

 

What’s a control group?

 

• It’s a group included with the experiment but are still partialy separated from the experiment.
• It’s a group included with the experiment.
• It’s a group separated from the rest of the experiment.
• It’s a group separated from the rest of the experiment but are still included in the test.

 

You own a local clothing shop but don’t have a product-specific landing page, which is required to run on local inventory ads. Which feature will allow you to advertise your products on local inventory ads?

 

• Product-hosted local shop front
• Google-hosted local shop front
• Merchant-hosted local shop front
• Shopping-hosted local shop front

 

What are three Smart Bidding strategies that can help you to optimise offline conversion actions? Choose three.

 

• Cost per click (CPC)
• Maximise conversion value
• Target return on ad spend (tROAS)
• Target cost per action (tCPA)
• Cost per thousand impressions (CPM)

 

While Performance Max uses machine learning models to optimise many features, which three features will you still need to add manually? Choose two.

 

• ad placements
• creative combinations
• budget
• ad creatives
• bids