Questions

If you’re getting website traffic from numerous sources and want to find out where your website users are coming from, such as ‘organic search’ or ‘referral’, which dimension will show you that information?

• Google Ads campaign will show this information.
• Session primary channel group (Default channel group) will show this information.
• Session source/medium will show this information.
• Page title and screen class will show this information.

What data does the real-time report show?

• Events that took place within the last 30 minutes
• Events that took place within the last 8 hours
• Events that took place within the last 12 hours
• Events that took place within the last 60 minutes

Where in Google Analytics Reports can you find insights into where users are coming from (e.g. search engine results) before visiting your website?

• Monetisation
• Demographics
• Acquisition
• Engagement

Your team wants to monitor for any unexpected spikes or declines in traffic to your website. Which built-in Google Analytics function highlights these events?

• Anomaly detection highlights these events.
• Machine learning highlights these events.
• Google AI highlights these events.
• Data-driven attribution highlights these events.

This Analytics feature allows you to connect individual customers’ behaviour across various interactions on different platforms and devices by letting you associate your own identifiers with your individual customers.

• Predictive audiences
• Audience triggers
• User ID
• Device ID