CertificationAnswers

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Questions

What’s one way that you can engage with your team when developing an online-to-offline strategy?

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What’s one way that you can engage with your team when developing an online-to-offline strategy?

 

  • Ask thought-provoking questions to align on customer and business goals
  • Meet with each team separately to learn about their O2O strategy
  • Follow a traditional marketing structure with designated online and offline teams
  • Set separate online and offline KPIs and business objectives for each team

 

You recently launched a new line of organic protein bars with the plan to sell the bars at a popular large supermarket. What extension should you use when setting up your Performance Max for shop goals campaign?

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You recently launched a new line of organic protein bars with the plan to sell the bars at a popular large supermarket. What extension should you use when setting up your Performance Max for shop goals campaign?

 

  • Affiliate location extension with a Google-curated chain
  • Affiliate location extension with a Global Location Group
  • Location extension with a Google-curated chain
  • Location extension with Business Profile

 

You run the marketing for a small retailer with an existing e-commerce business. They’re expanding to 20 shops within the next few months with the goal of growing total sales, both online and in-store. What approach should you take that would assist in achieving their goal?

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You run the marketing for a small retailer with an existing e-commerce business. They’re expanding to 20 shops within the next few months with the goal of growing total sales, both online and in-store. What approach should you take that would assist in achieving their goal?

 

  • Shop-centric
  • Online + omnichannel
  • Omnichannel
  • Omnichannel + shop-centric

 

How are shop visits measured?

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How are shop visits measured?

 

  • When users make a purchase in-store, Google attributes those shop visits back to ad conversions.
  • When users see your ads and then visit your shop, Google attributes those shop visits back to the ad views
  • When users purchase online and then visit a shop, Google attributes those shop visits back to the online purchase and engagement.
  • When users engage with your ads and then visit your shop, Google attributes those shop visits back to the ad engagements in a privacy-safe way.