Questions

How do you calculate how much a shop visit is worth to your business?

 

• (Online purchase rate) x (in-store average order value) = Shop visit conversion value
• (in-store average order value) x (Online purchase rate) = Shop visit conversion value
• (In-store purchase rate) x (In-store average order value) = Shop visit conversion value
• (In-store average order value) x (In-store purchase rate) x (online purchase rate) = Shop visit conversion value

 

What’s the benefit of picking up later?

 

• Lets you promote products that aren’t currently available in-store, but that can be available for click and collect in a few days.
• Lets you show products that are available for pick-up outside your shop
• Lets you show products that haven’t been released yet
• Lets you show products that are displayed in your shop but are not available for immediate purchase

 

What’s a priority for the shop marketing or traditional marketing team?

 

• Grow top-line sales through e-commerce
• Grow in-store sales to franchisees.
• Grow in-store sales through a range of marketing channels.
• Grow digital sales through digital marketing channels.

 

Assuming that a shopper interacts with a product or service multiple times online before making an in-store purchase, how should you approach an omnichannel strategy?

 

• Encourage customers to shop in your preferred channel
• Meet customers wherever they’re at in their digital shopping journey
• Create a separate marketing strategy for online and offline channels
• Find different offline advertising channels to reach your customers

 

Which two of the following are requirements to report shop visits? Choose two.

 

• Link a Business Profile account
• Set up a location extension or affiliate location extension
• Search keywords
• Sufficient data to pass model quality and privacy thresholds

 

What may happen if you optimise towards online conversions only?

 

• You may miss out on potential customers who watched your ad
• You may miss out on potential customers who engage across all ad formats
• You may miss out on potential customers who purchase offline only or research online but buy in-store.
• You may miss out on potential customers who show interest in your product.