CertificationAnswers

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Questions

What’s an action that omnichannel customers take when deciding to make a purchase?

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What’s an action that omnichannel customers take when deciding to make a purchase?

 

  • Omnichannel customers interact with a product or service at the shop versus digitally
  • Omnichannel customers make purchases in-store only and account for disproportionately more sales
  • Omnichannel customers make purchases in silos, either online or in-person
  • Omnichannel customers interact with a product or service digitally multiple times before purchasing

 

What’s the purpose of Google Merchant Center?

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What’s the purpose of Google Merchant Center?

 

  • Merchant Center lets you manage your store information and how it appears on Google
  • Merchant Center lets you manage how your in-store and online product inventory appears on Google.
  • Merchant Center lets you create, manage, and run your campaigns
  • Merchant Center lets you create and edit affiliate locations and location extensions

 

What’s a key benefit of Performance Max for in-store goals?

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What’s a key benefit of Performance Max for in-store goals?

 

  • Customizable campaign settings to meet specific business goals
  • Goals-based for maximizing your offline marketing goals
  • Manual controls for stronger performance
  • Automed budget to optimize on performance

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  • Manual controls for stronger performance
  • Automed budget to optimise on performance
  • Goals-based for maximising your offline marketing goals
  • Customisable campaign settings to meet specific business goals