Questions

Cosmetics brand Lit Looks isn’t getting the reach that they expected from their Google App install campaign. They want to optimise their creative mix, focusing on video assets. They currently have two portrait videos and two landscape videos, ranging from 10–30 seconds in duration. What are they missing in their video asset mix?

 

• A 60-second landscape video asset.
• A 60-second portrait video asset.
• A carousel video asset.
• A square video asset.

 

Alex has read a lot about Google App campaigns and he’s eager to start one of his own. What’s the first thing that he should do before jumping into the Google Ads interface?

 

• Define a goal that he wants to achieve with an App campaign.
• Gather feedback from people who are already using his app regularly.
• Create a library of assets that he might use during the ad creation process.
• Conduct thorough research on apps belonging to similar businesses.

 

A retail company needs to upload creative assets for their App campaign. What aspect ratios are accepted for image assets?

 

• 1:1 and 1.75:1 only
• 1:1, 1.75:1 and 4:5
• 1:1 and 1.91:1 only
• 1:1, 1.91:1 and 4:5

 

The majority of five-star reviews for apps in the Google Play Store praise which of the following three qualities? (Choose three)

 

• Design
• Sound effects
• Usability
• Speed
• Customer support

 

George regularly checks his conversion data in his Google App campaign, but recently he overheard colleagues talking about the importance of including view-through conversions and he’s not sure what that means. What does a view-through conversion mean for George’s Google App campaign?

 

• It’s when a user sees an ad containing a video asset, clicks on it and then proceeds to complete a conversion.
• It’s the total number of times that a user has seen an ad before eventually completing a conversion.
• It’s when a user sees an ad for the app and doesn’t click on it, but completes a conversion (download or action) on the app within 24 hours.
• It’s a conversion metric that counts the total number of conversions that came exclusively from a YouTube placement.

 

What’s the advantage of identifying app users with high lifetime value in a Google App campaign?

 

• Proactively target an audience with most-engaging video assets.
• Focus marketing efforts only on those users who are already engaging with an app regularly.
• Send push notifications to high-value users, reminding them to use an app.
• Focus marketing strategies on similar users who bring long-term value to a business.