Questions

When creating image assets for an App campaign, which two of the following should you consider? (Choose two)

 

• Use images with a high pixel density to be clearly visible on a variety of screen sizes.
• Include a call-to-action button on your image that says ‘Learn more’.
• Superimpose the logo on the image and use text liberally in ads.
• Use an action shot from the app experience itself for more engaging creative.

 

Janelle is running a Google App campaign and knows that although it’s powered by machine learning, her inputs as a marketer still matter a lot. In which three ways can Janelle best guide the machine towards a successful outcome? (Choose three)

 

• Janelle can set location targeting at the ad group level.
• Janelle can adjust bids daily to ensure that the campaign stays on target.
• Janelle can evolve campaign strategy over time.
• Janelle can provide the system with abundant data and time.
• Janelle can set bids and budgets strategically.

 

When setting up a new Google App campaign, which three settings must be made at the campaign level?

 

• Ad formats, budget, location
• Ad formats, language, location
• Budget, language, location
• Ad formats, budget, language

 

What are the two most common reasons why a finance company might choose to promote its app?

 

• To increase user engagement with the app.
• To determine if app users have a preferred banking location.
• To drive phone calls to customer service through the app.
• To help users discover the app.

 

What impact has machine learning made on the marketing industry?

 

• Advertisers can crunch more data at scale than ever, to drive better business outcomes.
• Advertisers are spending more time on campaign optimisation due to additional data that’s surfaced.
• Advertising agencies are slowing down their recruitment efforts as the requirement for human input is reduced.
• Well-known analytics tools are becoming obsolete as data is handled entirely by computer systems.

 

Healthy Life HQ10, a health and wellbeing company, has both a website and an app. What are three reasons why the company should consider implementing measurement solutions that connect web and app? (Choose three)

 

• To drive more fitness video views.
• To move customers from using the app to using the website.
• To help improve overall mobile ROI.
• To close the loop on mobile conversions.
• To deliver a seamless mobile experience.