Questions

You work for an agency and your client wants to know how machine learning works in Google App campaigns. How does machine learning benefit both marketers and users?

 

• By delivering a unique ad to every individual user.
• By delivering a relevant ad to the right user at the right time.
• By delivering ads to as many users as possible in one location.
• By delivering relevant ads to users only on YouTube.

 

Why should companies with physical locations embrace app usage?

 

• Mobile apps help build brand and website awareness.
• Apps inform potential customers of opening and closing times.
• Over half of consumers use mobile apps when shopping in-store.
• Apps encourage potential customers to subscribe to their newsletter.

 

What are the three tracking solutions for Google App campaigns?

 

• Google Analytics for Firebase, app attribution partners, codeless tracking with Google Play.
• Google App Analytics for Advertisers, app attribution partners, Google Play conversion tracking.
• Google App Analytics for Advertisers, codeless tracking with Google Play, website attribution partners.
• Google Analytics for Firebase, app attribution partners, Google Ads Analytics.

 

What should you keep in mind when selecting events to measure in a Google App campaign?

 

• Pick an event with low value that happens on a very significant basis.
• Pick an event with significant value, regardless of how often it occurs.
• Pick an event that can be compared against similar apps.
• Pick an event that matters to your business and occurs frequently.

 

Rita is working to expand a travel app into new markets in Southeast Asia. When considering how she should localise app design and payment methods, what should Rita do first?

 

• Initiate a full app rebuild.
• Initiate a code freeze on app development.
• Conduct market research.
• Conduct competitor surveys.

 

You’re creating an App campaign and it’s time to consider creative assets. What’s the cap for the number of HTML, image and video assets per ad group for an App campaign?

 

• 8
• 10
• 5
• 20