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Google Ads Search Certification Exam Answers

Google Ads Search Certification Exam Answers

 

Exam URL: https://skillshop.docebosaas.com/learn/courses/11023/google-ads-search-certification

 

Questions:

  1. Every ad contains a URL displaying your website address. You can add two optional path fields to the display URL in a text ad. What's an advantage of using these optional path fields?
  2. What are two ways optimisation score can help marketers succeed?
  3. What's a benefit of using Smart Bidding with broad match?
  4. You're a marketing executive at an airline company and have been asked to plan your company's online advertising budget on a monthly basis. You decided to use Google Ads' Performance Planner to help accomplish this task. What are two advantages that Performance Planner offers you?
  5. How many responsive search ads can you have in Google Ads?
  6. Your client owns a manufacturing business that makes specialised hiking and rock-climbing gear. They're a small player in the market, but are ready to scale the business. Which two Google Ads campaign types could your client use to increase the brand's exposure and reach audiences interested in hiking and rock climbing across the web?
  7. Which three factors impact a search ad's auction-time ad quality?
  8. What does Performance Planner automatically do?
  9. How does value-based bidding work?
  10. The advertising director for a guitar manufacturer has been tasked with optimising their company's Google search campaign. How can they use the optimisation score to benefit their campaign?
  11. An electronics company is launching a new TV equipped with a voice command accessibility feature. They decide to use phrase match in their search ads campaign with the keywords 'television', 'accessible', and 'voice'. How will phrase match benefit the company's search ads campaign?
  12. What's one way Google AI helps marketers connect with potential customers?
  13. Assets assist in providing users with which two things they want from their search queries?
  14. How should marketers use AI-powered search ads to accomplish their business goals?
  15. Which method should you use to implement and test broad match successfully on broad match campaigns to help analyse conversion data?
  16. What are three signals that broad match uses to match search ads with queries?
  17. What are two types of value-based Smart Bidding strategies?
  18. You're considering using automated bidding to make your campaign management process more efficient. What are three ways in which automated bidding can improve efficiency?
  19. Where can you go to view your bid status, performance trend over time and conversion delay reporting?
  20. What determines whether a search ad shows in the results for a query, and in what position?
  21. Which three best practices could you follow to expand your reach with broad match?
  22. What are three efficient ways for marketers to apply recommendations that impact optimisation score?
  23. What are the two current keywordless campaign types that marketers can use to drive incremental reach?
  24. Jim has created a Google search ad with a bid of £5. Two other advertisers in an auction have bids of £2.50 and £2. How much would Jim pay for the first spot in the auction?
  25. How can marketers predict the impact of applying recommendations on their optimisation score?
  26. Which searches can an ad show for broad match keyword 'car window repair'?
  27. Which three solutions will enable you to build strong conversion measurement foundations when implementing value-based bidding?
  28. You're walking a new client through the basics of Google search ads. Which one of the following groupings would you highlight to them as the three basic components of a Google search ad?
  29. With billions of searches on Google every day, how does Google AI help marketers maximise search ad performance?
  30. Brenda's working on improving a Google search ad's Quality Score so that it potentially gets a better ad rank and performs better in the ad auction. What change to Brenda's ad might improve the Ad Rank?
  31. The marketing director for an electric car company recently chose leads as the Google search campaign marketing goal. What result can they achieve by selecting leads as the goal?
  32. You want to be able to try out multiple combinations of headlines and descriptions in order to optimise your results. Your marketing department suggests that you use responsive search ads. What are two benefits that you could derive from using responsive search ads?
  33. What are two benefits of using broad match, Smart Bidding and responsive search ads together?
  34. Ben is currently managing a campaign that has a total investment of £7,000, generates 1,400 conversions and has a CPA (cost per acquisition) of £5. Ben needs to sell excess inventory. To meet this goal, he's willing to increase his CPA and campaign investment. Which of the following plans, built in the Performance Planner, will assist Ben in achieving his marketing goal of selling excess inventory?
  35. What are three benefits of opting-in to automatically apply recommendations?
  36. A marketing manager wants to use a Google search ads campaign to capture the consideration of customers who are searching online for camping equipment. What's a key benefit of a well-managed Google search ads campaign?
  37. You want to improve the relevance of an ad with a particular set of keywords. The goal is to increase the Ad Rank of the ad so that it gets more exposure. What action should improve the ad relevance?
  38. Which two asset types can also be served as account-level automated assets?
  39. When visibility is the campaign goal, which bidding strategy should an advertiser choose?
  40. Jasmine is the director of marketing for a chain of clothing shops. She's been given a set budget and needs to drive as many potential customers to her website as possible. What automated bidding strategy should she use in her campaign?
  41. Your marketing company has created an enticing ad that receives many clicks relative to impressions. What effect could the ad have on the Google Ads auction?
  42. Theo is looking to improve his Google search ads campaign. On his Google Ads Recommendations page, he notices that his Google Search campaign has an optimisation score of 75%. What does this mean?
  43. Karen has evaluated her Google search ads campaign's optimisation score after noticing that the campaign's performance had slipped. The score is much lower than it was a month ago. She accepts an optimisation recommendation from the available list. What will happen to her campaign's optimisation score?
  44. You recently launched a new product called Wonder Boots. You want to attract more traffic via Google Ads but only for searches that are solely for the product name, Wonder Boots. How can you attract search traffic for Wonder Boots product name queries only?
  45. Based on analysis of their marketing data, a web development business has determined that the highest-value consumers reach out via an interest form on their website. The firm wants more potential users to submit this form. Which campaign objective aligns with this business's goals?
  46. Google Ads was designed to help businesses achieve online success. To accomplish this, Google Ads was built on three core principles. What are these principles?
  47. What is the advantage of automating your bid over using manual bidding when it comes to a successful Google Ads campaign?
  48. After implementing Smart Bidding and broad match, what are three campaign best practices that you should follow?
  49. You manage marketing for a small business on a tight budget and you need to drive as many conversions as possible. In which two ways can Google Ads help?
  50. As an advertiser, creating your first search ad in Google Ads is a simple five-step process. What is the correct order of the five steps?

 

 

How should marketers use AI-powered search ads to accomplish their business goals?

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How should marketers use AI-powered search ads to accomplish their business goals?

 

  • Leverage broad match, Smart Bidding, and Responsive Search Ads together.
  • Rely on manual bidding for queries marketers anticipate delivering the most value.
  • Reduce and reinvest paid search budgets in high-quality image assets.
  • Use exact match keywords to help AI-powered Search reach specific audiences.

or

  • Use exact match keywords to help AI-powered search reach specific audiences.
  • Rely on manual bidding for queries marketers anticipate delivering the most value.
  • Reduce and reinvest paid search budgets in high-quality image assets.
  • Leverage broad match, Smart Bidding and responsive search ads together.

 

What’s one way Google AI helps marketers connect with potential customers?

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What’s one way Google AI helps marketers connect with potential customers?

 

  • Google AI understands nuance in human language and connects marketers with people searching for what they offer.
  • Google AI defines business goals for marketers based on their offline conversion data.
  • Google AI is used by Responsive Search Ads to provide recommendations for optimizing marketers’ websites.
  • Google AI is used by Smart Bidding to predict the value of each query for the coming quarter, enabling marketers to plan their spend.

 

An electronics company is launching a new TV equipped with a voice command accessibility feature. They decide to use phrase match in their search ads campaign with the keywords ‘television’, ‘accessible’, and ‘voice’. How will phrase match benefit the company’s search ads campaign?

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An electronics company is launching a new TV equipped with a voice command accessibility feature. They decide to use phrase match in their search ads campaign with the keywords ‘television’, ‘accessible’, and ‘voice’. How will phrase match benefit the company’s search ads campaign?

 

  • Their ad will appear if the search terms include the meaning of the keyword.
  • Their ad will appear if the search terms have the same meaning as the keyword.
  • Their ad will appear if the search terms are related to the keyword.
  • Their ad will appear if the search terms contain all three of the exact keywords.

 

The advertising director for a guitar manufacturer has been tasked with optimising their company’s Google search campaign. How can they use the optimisation score to benefit their campaign?

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The advertising director for a guitar manufacturer has been tasked with optimising their company’s Google search campaign. How can they use the optimisation score to benefit their campaign?

 

  • To understand the network performance of their website, revealing optimisation opportunities.
  • To judge the popularity of their website compared to others, helping them better understand their market share.
  • To find how close their campaign is from being optimised for performance to its full potential.
  • To compare the efficacy of their ad text creative with that of other ads, identifying opportunities for enhancements.

 

How does value-based bidding work?

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How does value-based bidding work?

 

  • Value-based bidding is a Smart Bidding strategy that uses machine learning to drive the highest target impression share possible, by bidding for conversions that drive business objectives.
  • Value-based bidding is a Smart Bidding strategy that uses machine learning to drive the highest click-through rate possible, by bidding for conversions that drive business objectives.
  • Value-based bidding is a Smart Bidding strategy that uses machine learning to drive the highest conversion value possible, by bidding for conversions that drive business objectives.
  • Value-based bidding is a Smart Bidding strategy that uses machine learning to drive the highest impressions possible, by bidding for conversions that drive business objectives.