Questions

Maria has been told that she should use Performance Planner on a monthly basis. Why should she do so?

 

• To review new keyword opportunities.
• To analyse demographic performance.
• To check for status issues.
• To react to ever-changing external factors

 

What are two ways in which Google Ads can fuel your business goals? (Choose two)

 

• Cap the number of ads that you pay for, based on your business.
• Reach more users by placing ads on all search engines.
• Enable premium membership subscriptions.
• Increase online, in-app, in-person and over-the-phone sales.
• Get more of the right people to visit your website.

 

A retailer owns a large online business selling antiques. They want to create a display campaign. What are two of the three inputs that they must supply to create a display campaign? Choose two.

 

• Keyword examples
• Creative assets
• Example placements
• Budget amount

 

Trevor owns a manufacturing business that makes specialist hiking and rock-climbing gear. He is a very small player in the market, but he is ready to scale up his business. Which Google Ads campaign type should Trevor use to increase his brand’s exposure and reach audiences with interests in hiking and rock climbing across the web?

 

• Video
• Shopping
• Search
• Display

 

Which statement is true about the value of Google display ads?

 

• It enables advertisers to reach customers searching for specific search terms.
• It uses best-in-class automation and bidding to reach millions of users at just the right moment.
• It bundles the pillars of a campaign to reach millions of valuable audiences across the internet.
• It offers advertisers the most control over the geographic locations where their ads will be seen.

 

Lucy is creating a new display campaign with the goal of building awareness. Which two targeting options might be suitable for her to use? (Choose two)

 

• Demographic targeting
• Custom intent audiences
• Standard remarketing
• Affinity audiences
• In-market audiences