Questions

You choose ‘Influence consideration’ as your marketing objective and the Similar Audiences targeting option for a Google display ads campaign. In Google display ads campaigns, what are Similar Audiences built from?

 

• Remarketing lists
• Keywords
• Placements
• Topics

 

Brian owns a company that makes inexpensive replacement parts for bicycles. He’s ready to increase the scale of his business and wants to use Google display ads to drive sales. Which feature of Google display ads will help Brian to achieve his business objectives?

 

• His ads can enable customers to purchase his products directly from within the ad.
• His ads can appear on websites that are relevant to bicycles and therefore connect him to his potential audience.
• His ads can contain proprietary formatting that allow him to precisely demonstrate how his products work.
• His ads can appear on Google search results when customers are searching for specific search terms.

 

A marketer is keeping track of the revenue generated by his campaign. He wants to see a specified return on investment for his monthly ad spend. Which type of automated bidding strategy will meet his needs?

 

• A conversion-focused bidding strategy
• A revenue-focused bidding strategy
• A consideration-focused bidding strategy
• An awareness-based bidding strategy

 

What can Performance Planner recommend?

 

• Including or excluding ‘Google search partners’
• Using ‘Target impression share’ as an automated bid strategy
• Applying bid adjustments to specific locations
• Campaign-level target CPA (cost per acquisition)

 

Rebecca is a marketing executive at an airline company. She has been asked to plan her company’s online advertising budget on a monthly basis. She’s chosen Google Ads’ Performance Planner to help accomplish this task. What are two advantages that Performance Planner offers Rebecca? (Choose two)

 

• Performance Planner is free to use with any merchant-hosted shop front.
• Performance Planner integrates with other budgeting software, such as QuickBooks.
• Performance Planner will help her identify funds from other operational budgets to allocate to marketing.
• Performance Planner leverages machine learning for forecasting.
• Performance Planner forecasting is powered by billions of Google searches conducted each week.

 

Marie is a marketer trying to maximise specific user actions after the click. Which automated bidding strategy should she use to accomplish this?

 

• Consideration-focused bidding
• Conversion-focused bidding
• Retention-focused bidding
• Awareness-based bidding