Questions

What are two benefits of automated bidding? (Choose two)

 

• Cross-analysis
• Time saving
• Guaranteed results
• Higher CPAs
• Competitive analysis

 

What’s provided by responsive display ads?

 

• Reach, scale, control
• Complete creative control and simplicity
• Reach, simplicity, automation
• Complete creative control and reach

 

Jasmine is the director of marketing for a chain of clothing shops. She has been given a set budget and needs to drive as many potential customers to her website as possible. Which automated bidding strategy should she use in her campaign?

 

• Maximise conversions
• Target return on ad spend (Target ROAS)
• Target impression share
• Maximise clicks

 

Trina is considering using automated bidding as she is looking to make her campaign management process more efficient. In what three ways can automated bidding improve efficiency? (Choose three)

 

• Sets the appropriate bid for each and every auction
• Saves time and marketing resources
• Minimum and maximum bid values are determined by the daily budget
• Integrates a large variety of signals to evaluate user intent
• Sets manual bids for specific times of the day

 

An agency is interested in using automation to manage their Google display campaigns more effectively. What’s one automation model that display campaigns provide?

 

• Automated YouTube video creation
• Automated rule creation
• Automated video production
• Automated bidding

 

When should you use responsive display ads?

 

• When your ads will only be run in banner-eligible slots.
• When your primary goal is to control the look and feel of your ads
• When your primary goal is performance.
• When your primary goal is meeting branding requirements.