Questions

How does Google display ads grow marketing results for advertisers?

 

• It harnesses best-in-class signals to place ads against the most relevant content.
• It determines a user’s primary marketing objective and enables the features that will best achieve it.
• It calculates the number of times an ad is effectively run on test websites, then shows the ad on all relevant websites.
• It focuses a campaign on either Gmail, TrueView, or Chrome to better isolate specific audiences.

 

Catherine received a significant amount of traffic to her online pet shop after launching her display campaign. Unfortunately, many visitors to her online shop didn’t make a purchase. When creating a new display campaign, which marketing objective should Catherine choose in order to re-engage these visitors?

 

• Increase leads
• Build awareness
• Drive action
• Influence consideration

 

What’s a key benefit of responsive display ads?

 

• You can upload your own creative assets.
• You can upload your own ads using templates.
• You can set the ads to run in banner-eligible slots.
• You can choose images from their built-in libraries.

 

What’s one benefit of using responsive display ads?

 

• They can be uploaded.
• They can run on native inventory.
• They can meet exact branding requirements.
• They can respond to manual A/B testing.

 

Frank runs a scuba-diving business that offers lessons and sells scuba-diving equipment. Frank wants to engage with users who are researching scuba-diving lessons. Which marketing objective should Frank choose when creating his display campaign?

 

• Build awareness
• Influence consideration
• Drive action
• Increase sales

 

What does Performance Planner do automatically?

 

• Forecasts how your current campaigns will perform in the future.
• Uses machine learning to target new demographics.
• Sets your ad budget for maximum growth
• Recommends the perfect ad structure for your budget.