Felix wants to start showing his Google display ads to a narrower audience with the help of demographic targeting. Which two types of data are included in demographic targeting? (Choose two)
- Postcode
- Location
- Age
- Gender
- Occupation
Questions
What are two reasons why a marketer might use responsive display ads? Choose two.
What are two reasons why a marketer might use responsive display ads? Choose two.
- Extended reach: create ads that serve in most ad slot sizes, into both native and non-native inventory.
- Guidance: give instruction to users on how to adjust ad size, appearance and format to fit a specific ad slot.
- Cost-effective: get more conversions at a similar cost per acquisition to other display ad formats.
- Improved communication: respond immediately to any website visitor query with an automated speech system or text.
Jacob’s physical toy shop relies on offline metrics such as shop visits and in-store sales. He has heard that there are specialist campaign types that can help him to meet these kinds of goals. Which campaign type is designed to help Jacob achieve his offline business objectives?
Jacob’s physical toy shop relies on offline metrics such as shop visits and in-store sales. He has heard that there are specialist campaign types that can help him to meet these kinds of goals. Which campaign type is designed to help Jacob achieve his offline business objectives?
- Display
- Video
- Local
- Discovery
You manage marketing for a small business on a tight budget, yet you need to reach as many people as possible. How can Google Ads help?
You manage marketing for a small business on a tight budget, yet you need to reach as many people as possible. How can Google Ads help?
- With Google Ads you always pay using cost-per-reach, predetermined by your budget.
- Google Ads saves you time by deciding what your budget will be on a daily basis.
- With Google Ads, your ads will show on every available search engine.
- With Google Ads, you can choose a maximum amount to spend per month.
Gavin is creating a Google display ads campaign to help grow sales for his online clothing shop. His goal is to connect with users who previously viewed pages on his website without making a purchase. Which option will best serve Gavin’s marketing goals?
Gavin is creating a Google display ads campaign to help grow sales for his online clothing shop. His goal is to connect with users who previously viewed pages on his website without making a purchase. Which option will best serve Gavin’s marketing goals?
- Affinity audiences
- Remarketing
- Similar Audiences
- In-market audiences
What’s a characteristic of responsive display ads?
What’s a characteristic of responsive display ads?
- They let you create ads that serve in all ad slot sizes.
- They offer greater control over the way your ads look and feel.
- They enable publishers to deliver a faster experience using AMP.
- They help limit ads to banner-eligible slots.
or
- They help limit ads to banner-eligible slots.
- They enable publishers to deliver a faster experience using AMP.
- They offer greater control over the way that your ads look and feel.
- They let you create ads that are served in all ad slot sizes.